Jo Hurst Email & Phone Number

Australia

- Manage the end-to-end execution of the bi-monthly online Client and Staff newsletters (including the content plan, design and list management)- Consult and engage with internal stakeholders on the marketing plan and any opportunities- Own and update content on the companies website and LinkedIn page- Measure and report on campaign results and report.

Managed the strategy, development and execution of Sportscraft's customer loyalty program. Responsible for building relationships and creating personalised customer experiences.

Played a strategic role in developing the effectiveness and capability of Sportscraft's direct marketing team. Managed the day to day execution of designated direct marketing campaigns, including digital marketing, in-store events, reporting and database growth.

Worked closely with marketing team to coordinate strategies tailored to match customer requirements. Managed both a highly targeted direct marketing campaign and an integrated television, radio, print, outdoor, point-of-sale, promotional and online campaign.

Managed the development and execution of direct marketing campaigns from briefing suppliers, printers, mail-houses and internal stakeholders to meet agressive targets with little market presence. Managed a complex direct marketing campaign with 12 offers to 500,000 prospects, including direct mail, print ads and email campaign successfully acquiring six.

Project managed all company and sponsored events from planning and implementation including development of briefs, event themes, liasing with suppliers on stand design, giveways, logistics and budgets. Delivered 20 events in one calender year.

Assisted the Campaign Marketing Manager in implemention of marketing communications including brochures, newsletters, sourcing promotional items and managing budgets

Developed customer facing initiatives including collaterals,highly targeted direct marketing campaigns to key industry segments to generate warm leads for the sales team.

Championed the Pacific Micromarketing website, developed collaterals, executed direct marketing campaigns, and delivered company events including annual client forum.

Supported the Brand Managers to develop sales collaterals, budget management, website updates, develop promotional collaterals and source giveways for Goodman Fielder Food Services portfolio of brands.

Responsible for implementing consumer marketing campaigns throughout stores in Australia including the coordination of in-store promotions and sales collaterals for clearance sales, Freedom's Decorator Advisory Service and Freedom Kitchens.