Media Executive & Brand Liaison
East Cowes, Isle Of Wight, United Kingdom
• Develop and implement regional marketing plans alongside local venues to drive footfall and take the lead on the national marketing strategy for the UK leg of the international Extreme Sailing Series.• Oversee the implementation of the Brand Guidelines across all assets and sign off all collateral.• Working alongside an in-house design team to create assets and create copy for print and digital marketing materials.• Working alongside the Guest Experience Manager to identify target areas to push VIP hospitality ticket sales in each territory.• Proactive PR including the organisation of international press trips across national sport, lifestyle and specialist sailing media.• Working closely with photographers and TV video production teams to manage and push out assets on social media platforms including Facebook, Twitter, Snapchat, Instagram, YouTube and LinkedIn. This includes management of a seeding budget for social media advertising and management of the social media calendar.• Attend all Extreme Sailing Series™ events and launches with global travel.• General media and PR support for other OC Sport projects including: Dongfeng Race Team's winning Volvo Ocean Race campaign, La Solitaire du Figaro Torbay stopover, Artemis Offshore Academy and the Haute Route cycling events.