Joice Silva Email & Phone Number

Canoas Town, Rio Grande Do Sul State, Brazil

I manage and coordinate the entire team and activities related to marketing, internal marketing, and trade marketing. I also oversee the promotion and advertising of all brands and products represented by the company, including major brands in the music industry such as Hohner, Behringer, Shure, Fender, Focusrite, Novation, among others. I create, adapt, and promote relevant content for the Brazilian market. I am responsible for the annual budget control of the department. My responsibilities… Show more I manage and coordinate the entire team and activities related to marketing, internal marketing, and trade marketing. I also oversee the promotion and advertising of all brands and products represented by the company, including major brands in the music industry such as Hohner, Behringer, Shure, Fender, Focusrite, Novation, among others. I create, adapt, and promote relevant content for the Brazilian market. I am responsible for the annual budget control of the department. My responsibilities include media planning, sponsorship and partnership management, promotional marketing activities (B2B and B2C), training plans, and point of sale (POS) actions. I maintain relationships with clients, partners (national and international), and the sales team. I plan and execute the annual marketing plan, organize fairs and events, workshops, seminars, trainings, and technical visits in the field. Show less

Responsible for the Brand Experience and Relationship course in the MBA in Event Management and Performance, as well as other courses in the Creative Industry at Unisinos Performance.

I had been actively involved in the project development of the new business unit of the InBetta group Brazil, Lanossi Beauty & Care, from its inception throughout the three-year development period until the first year of sales. My responsibilities included conducting market and competitor analysis, feasibility studies, and investment assessments. I was involved in developing the product portfolio. Additionally, I collaborated with the agency to create the communication strategy, brand… Show more I had been actively involved in the project development of the new business unit of the InBetta group Brazil, Lanossi Beauty & Care, from its inception throughout the three-year development period until the first year of sales. My responsibilities included conducting market and competitor analysis, feasibility studies, and investment assessments. I was involved in developing the product portfolio. Additionally, I collaborated with the agency to create the communication strategy, brand architecture, concept, visual identity, and packaging. I also traveled to various industry fairs and events to explore new products and establish relationships with suppliers, included Canton Fair at China. Show less

Management of the Sanilux and BettaBanho brands;Development of the project for the Sanilux line of Toilet Deodorizers, which marked the company's entry into the chemical cleaning sector.Product Development, including concept, branding, packaging, pricing, etc.;Market mapping through research and competitor behavior analysis to assess the feasibility of new products;Preparation of reports on products, analyzing their complexity, lifecycle, profitability, and performance.

Esteio Town, Rs State, Brazil

Involvement in the development of the digital communication strategy for the company's entry into social media platforms (Facebook and Instagram);Responsible for communication activities, public relations, social media, and websites;Development of presentations and lectures in product training for the sales team;Relationship management with agencies and other suppliers, including negotiation and budgeting of materials;Participation in trade shows and events;Participation in… Show more Involvement in the development of the digital communication strategy for the company's entry into social media platforms (Facebook and Instagram);Responsible for communication activities, public relations, social media, and websites;Development of presentations and lectures in product training for the sales team;Relationship management with agencies and other suppliers, including negotiation and budgeting of materials;Participation in trade shows and events;Participation in the organization and development of events and materials for the company's 70th anniversary celebrations.Budget control and management for the department. Show less

Nova Santa Rita Town, Rs State, Brazil

Focus on the products in the LifeStyle line (soundbars, Bluetooth speakers, headphones, etc.) with support for marketing and trade marketing activities;Handling communication with advertising agencies, public relations, clients, representatives, and partners;Creation of briefings;Collaboration with suppliers for giveaways, corporate materials, banners, incentive campaigns, product promotional materials, point-of-sale (POS) displays, etc.;Updating product catalogs and… Show more Focus on the products in the LifeStyle line (soundbars, Bluetooth speakers, headphones, etc.) with support for marketing and trade marketing activities;Handling communication with advertising agencies, public relations, clients, representatives, and partners;Creation of briefings;Collaboration with suppliers for giveaways, corporate materials, banners, incentive campaigns, product promotional materials, point-of-sale (POS) displays, etc.;Updating product catalogs and images;Sending out email marketing campaigns;Inventory control and organization of promotional materials and company showroom;Management of partnerships, sponsorships, payments, and budget for the department;Providing support for trade shows, events, and customer training;Providing support in the update of websites and social media platforms;Providing support for customer visits at the factory;Providing support with email customer service inquiries (SAC). Show less

Conducting selection processes (individual and group interviews, as well as exit interviews);Facilitating onboarding processes, presentations, and events for the Diversity Program;Organizing and participating in Career Fairs at educational institutions;Contributing to the development of the company's Internal Recruitment Project;Contributing to the development of the "Refer a Friend" Program.

Responsible for building relationships with educational institutions and partner organizations;Creating job postings, promoting vacancies, and seeking new recruitment sources;Managing the monthly birthday program and internal communication initiatives;Contributing to the development of the company's Diversity Program;Providing support in pre-employment processes (receiving and verifying documents, occupational health exams, facilitating and monitoring bank account opening… Show more Responsible for building relationships with educational institutions and partner organizations;Creating job postings, promoting vacancies, and seeking new recruitment sources;Managing the monthly birthday program and internal communication initiatives;Contributing to the development of the company's Diversity Program;Providing support in pre-employment processes (receiving and verifying documents, occupational health exams, facilitating and monitoring bank account opening, etc.);Monitoring and reporting on key performance indicators (KPIs) and general HR routines. Show less

Esteio/Rs

Reception and greeting of candidates;Screening and organizing resumes;Scheduling appointments with candidates;Requesting purchases and reserving materials for the department (SAP system);Client and supplier registration (SharePoint system).

Assisting and welcoming the public;Providing guidance to students for interviews;Monitoring the selection processes;Preparing and managing contracts and renewals for interns;Assisting in candidate recruitment and interview scheduling;Conducting profile assessments;Providing support for the Legal Apprentice program (interviews and registration of apprentices);General administrative tasks within the department.

Business Education, Marketing Strategies And Innovation

Activities and Societies: Activities and Groups: Business English, U.S. Army Executive Program at an American University with a 100%.

Master'S Degree, Communication Sciences

Activities and Societies: Capes Scholarship Master's degree in Communication Sciences in progress, focusing on the research field.

Executive Development Program

Postgraduate Specialization In Communication, Brands, And Consumer Behavior

Master Of Business Administration - Mba, Innovation-Oriented Project Management And Development

Bachelor'S Degree In Business Administration