Joice Silva

Joice Silva Email and Phone Number

Marketing Management | Digital, Internal and Trade Marketing | Branding | People Management | Business Event Planner @ ProShows
Joice Silva's Location
Canoas, Rio Grande do Sul, Brazil, Brazil
Joice Silva's Contact Details

Joice Silva personal email

n/a

Joice Silva phone numbers

About Joice Silva

I am a committed, dynamic, and proactive professional with a positive attitude in all my endeavors. Over the years, I have developed key skills, including leadership, communication, creativity, planning, and time management. I strongly believe in the concept of lifelong learning and the power of keeping an open mind to learn, unlearn, and relearn constantly.My professional experience spans over ten years across various areas, including team management, marketing, internal marketing, trade marketing, digital marketing, events, communication, branding, brand management, and product development. I have worked in large companies and multinationals, managing renowned brands such as Harman, JBL, AKG, Bettanin, Noviça, Esfrebom, Shure, Fender, Focusrite, and Behringer. I have led significant projects, including the development and launch of new products and the creation of successful brands such as Lanossi Beauty & Care in the hygiene and beauty segment and Hertom Guitars in musical instruments.Currently, I work as a Marketing Coordinator at ProShows, a distribution and import company, and I am also honored to be a university professor at Unisinos, where I teach Brand Experience and Relationship in MBA and Creative Industry courses.My educational background includes a Master's degree in Communication Sciences, an MBA in Management and Development of Innovation-Oriented Projects, a specialization in Communication, Brands, and Consumption, and a Bachelor's degree in Business Administration. Additionally, I have enhanced my skills through various extension courses, including a Leadership Development course at Fundação Dom Cabral and an Executive Program in Marketing Strategies and Innovation at the University of Akron in Ohio, USA, with a full scholarship awarded on merit by the Latin American Institute of Business (LAIOB).I am proficient in advanced English, having completed a Business English course in the USA, and have an intermediate level of Spanish. I am recognized for my leadership, organization, resilience, enthusiasm, and emotional intelligence, and I remain steadfast in my values of celebrating achievements, gratitude, and a passion for learning.

Joice Silva's Current Company Details
ProShows

Proshows

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Marketing Management | Digital, Internal and Trade Marketing | Branding | People Management | Business Event Planner
Joice Silva Work Experience Details
  • Proshows
    Marketing Coordinator
    Proshows Jan 2021 - Present
    Canoas Town, Rio Grande Do Sul State, Brazil
    I manage and coordinate the entire team and activities related to marketing, internal marketing, and trade marketing. I also oversee the promotion and advertising of all brands and products represented by the company, including major brands in the music industry such as Hohner, Behringer, Shure, Fender, Focusrite, Novation, among others. I create, adapt, and promote relevant content for the Brazilian market. I am responsible for the annual budget control of the department. My responsibilities… Show more I manage and coordinate the entire team and activities related to marketing, internal marketing, and trade marketing. I also oversee the promotion and advertising of all brands and products represented by the company, including major brands in the music industry such as Hohner, Behringer, Shure, Fender, Focusrite, Novation, among others. I create, adapt, and promote relevant content for the Brazilian market. I am responsible for the annual budget control of the department. My responsibilities include media planning, sponsorship and partnership management, promotional marketing activities (B2B and B2C), training plans, and point of sale (POS) actions. I maintain relationships with clients, partners (national and international), and the sales team. I plan and execute the annual marketing plan, organize fairs and events, workshops, seminars, trainings, and technical visits in the field. Show less
  • Universidade Do Vale Do Rio Dos Sinos
    University Professor
    Universidade Do Vale Do Rio Dos Sinos Jan 2024 - Present
    Responsible for the Brand Experience and Relationship course in the MBA in Event Management and Performance, as well as other courses in the Creative Industry at Unisinos Performance.
  • Bettanin
    Senior Marketing Analyst
    Bettanin Feb 2019 - Jan 2021
    I had been actively involved in the project development of the new business unit of the InBetta group Brazil, Lanossi Beauty & Care, from its inception throughout the three-year development period until the first year of sales. My responsibilities included conducting market and competitor analysis, feasibility studies, and investment assessments. I was involved in developing the product portfolio. Additionally, I collaborated with the agency to create the communication strategy, brand… Show more I had been actively involved in the project development of the new business unit of the InBetta group Brazil, Lanossi Beauty & Care, from its inception throughout the three-year development period until the first year of sales. My responsibilities included conducting market and competitor analysis, feasibility studies, and investment assessments. I was involved in developing the product portfolio. Additionally, I collaborated with the agency to create the communication strategy, brand architecture, concept, visual identity, and packaging. I also traveled to various industry fairs and events to explore new products and establish relationships with suppliers, included Canton Fair at China. Show less
  • Bettanin
    Mid-Level Marketing Analyst
    Bettanin Aug 2017 - Feb 2019
    Management of the Sanilux and BettaBanho brands;Development of the project for the Sanilux line of Toilet Deodorizers, which marked the company's entry into the chemical cleaning sector.Product Development, including concept, branding, packaging, pricing, etc.;Market mapping through research and competitor behavior analysis to assess the feasibility of new products;Preparation of reports on products, analyzing their complexity, lifecycle, profitability, and performance.
  • Bettanin
    Marketing Assistant
    Bettanin Jul 2015 - Aug 2017
    Esteio Town, Rs State, Brazil
    Involvement in the development of the digital communication strategy for the company's entry into social media platforms (Facebook and Instagram);Responsible for communication activities, public relations, social media, and websites;Development of presentations and lectures in product training for the sales team;Relationship management with agencies and other suppliers, including negotiation and budgeting of materials;Participation in trade shows and events;Participation in… Show more Involvement in the development of the digital communication strategy for the company's entry into social media platforms (Facebook and Instagram);Responsible for communication activities, public relations, social media, and websites;Development of presentations and lectures in product training for the sales team;Relationship management with agencies and other suppliers, including negotiation and budgeting of materials;Participation in trade shows and events;Participation in the organization and development of events and materials for the company's 70th anniversary celebrations.Budget control and management for the department. Show less
  • Harman International
    Marketing Assistant
    Harman International Sep 2014 - Jul 2015
    Nova Santa Rita Town, Rs State, Brazil
    Focus on the products in the LifeStyle line (soundbars, Bluetooth speakers, headphones, etc.) with support for marketing and trade marketing activities;Handling communication with advertising agencies, public relations, clients, representatives, and partners;Creation of briefings;Collaboration with suppliers for giveaways, corporate materials, banners, incentive campaigns, product promotional materials, point-of-sale (POS) displays, etc.;Updating product catalogs and… Show more Focus on the products in the LifeStyle line (soundbars, Bluetooth speakers, headphones, etc.) with support for marketing and trade marketing activities;Handling communication with advertising agencies, public relations, clients, representatives, and partners;Creation of briefings;Collaboration with suppliers for giveaways, corporate materials, banners, incentive campaigns, product promotional materials, point-of-sale (POS) displays, etc.;Updating product catalogs and images;Sending out email marketing campaigns;Inventory control and organization of promotional materials and company showroom;Management of partnerships, sponsorships, payments, and budget for the department;Providing support for trade shows, events, and customer training;Providing support in the update of websites and social media platforms;Providing support for customer visits at the factory;Providing support with email customer service inquiries (SAC). Show less
  • Inbetta
    Human Resources Assistant
    Inbetta May 2014 - Sep 2014
    Conducting selection processes (individual and group interviews, as well as exit interviews);Facilitating onboarding processes, presentations, and events for the Diversity Program;Organizing and participating in Career Fairs at educational institutions;Contributing to the development of the company's Internal Recruitment Project;Contributing to the development of the "Refer a Friend" Program.
  • Inbetta
    Hr Recruiter Assistant
    Inbetta Mar 2013 - May 2014
    Responsible for building relationships with educational institutions and partner organizations;Creating job postings, promoting vacancies, and seeking new recruitment sources;Managing the monthly birthday program and internal communication initiatives;Contributing to the development of the company's Diversity Program;Providing support in pre-employment processes (receiving and verifying documents, occupational health exams, facilitating and monitoring bank account opening… Show more Responsible for building relationships with educational institutions and partner organizations;Creating job postings, promoting vacancies, and seeking new recruitment sources;Managing the monthly birthday program and internal communication initiatives;Contributing to the development of the company's Diversity Program;Providing support in pre-employment processes (receiving and verifying documents, occupational health exams, facilitating and monitoring bank account opening, etc.);Monitoring and reporting on key performance indicators (KPIs) and general HR routines. Show less
  • Inbetta
    Human Resources Intern
    Inbetta Mar 2012 - Mar 2013
    Esteio/Rs
    Reception and greeting of candidates;Screening and organizing resumes;Scheduling appointments with candidates;Requesting purchases and reserving materials for the department (SAP system);Client and supplier registration (SharePoint system).
  • Ciee-Rs
    Human Resources Intern
    Ciee-Rs Dec 2010 - Mar 2012
    Assisting and welcoming the public;Providing guidance to students for interviews;Monitoring the selection processes;Preparing and managing contracts and renewals for interns;Assisting in candidate recruitment and interview scheduling;Conducting profile assessments;Providing support for the Legal Apprentice program (interviews and registration of apprentices);General administrative tasks within the department.

Joice Silva Skills

Microsoft Excel Sap English Powerpoint Design Thinking Adobe Photoshop Corel Draw Marketing Marketing Digital Marketing De Produtos Desenvolvimento De Produtos Publicidade Design De Embalagem Design Atendimento Ao Cliente Treinamento Palestras Escrita Criativa Branding Desenvolvimento De Marcas Pesquisas De Mercado Nielsen Microsoft Powerpoint Espanhol

Joice Silva Education Details

Frequently Asked Questions about Joice Silva

What company does Joice Silva work for?

Joice Silva works for Proshows

What is Joice Silva's role at the current company?

Joice Silva's current role is Marketing Management | Digital, Internal and Trade Marketing | Branding | People Management | Business Event Planner.

What is Joice Silva's email address?

Joice Silva's email address is jo****@****.com.br

What is Joice Silva's direct phone number?

Joice Silva's direct phone number is +151347*****

What schools did Joice Silva attend?

Joice Silva attended The University Of Akron, Unisinos University, Brazil, Dom Cabral Foundation, Uniritter University, Brazil, Feevale University, Brazil, Unisinos University, Brazil.

What skills is Joice Silva known for?

Joice Silva has skills like Microsoft Excel, Sap, English, Powerpoint, Design Thinking, Adobe Photoshop, Corel Draw, Marketing, Marketing Digital, Marketing De Produtos, Desenvolvimento De Produtos, Publicidade.

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