- Lead day-to-day marketing and campaign coordination across socials, EDM, and brand website- Liaise with external agencies to plan and execute on-brand content across paid and owned channels- Build social strategy and manage on-brand content for social channels (IG, FB, TikTok)- Manage key brand partnerships - Assist with brief development for all marketing content, collateral and campaigns

Served as the digital content creator and event organizer. Duties involve creating content that is inclusive, diverse and representative of the brand’s values. - Designed and executed content for social channels - Planned and lead yoga classes while acknowledging awareness of student’s various physical capabilities - Developed relationships with members to enhance community engagement

Interview clients to determine their photographic needs for corporate, sports, & event photography. Prepare proofs for approval, especially for event coverage and corporate projects Use a variety of image-enhancing software to create high-quality photographs.

As a lead copywriter for Australia’s first full service TikTok ad agency, I wore plenty of hats! From research and ideation, to writing copy for brands like Linktree, Bondi Boost and Oodie, every day presented a new and exciting challenge. - Wrote compelling ad copy that’s clear, concise and converts.- Brainstormed innovative ways to meet brand awareness and revenue goals for clients. Lead junior copywriters and provided guidance where needed.- Liaised with clients to ensure full understanding of brand voice, goals and deliverables.- Presented copy and visual concepts for final deliverables to client representatives. - Maintain up-to-date knowledge of all social media trends.

In this role for a prominent women’s entrepreneurial organisation, my duties involved managing all social media as well as engaging with our platform of over 140K people. I also planned all events and drew prominent female leaders to our platform for virtual discussions.- Designed and published engaging visual content on a daily basis for all social platforms, including IG, FB, and Web- Initiated and executed the “Conversation Series,” an Instagram Live series designed to increase community engagement throughout 2020. Interviewed a variety of female entrepreneurs and activists to discuss global issues. These included Olympian and activist Liz Cambage, TIME’S 100 star and activist Gina Martin, and one of BBC’S 100 women Liv Little - Reached out to various female icons for virtual events on our platform- Curated weekly EDM’s to drive membership sales- Increased annual membership subscriptions by 40% within 6 months- Researched current market trends to implement into our media strategy - Served as brand representative for all P.R. engagements

Created vinyasa sequences suitable to all levels, guided students through pranayama & asanas, assisted and ensured safety of all students throughout their practice.

Managed and oversaw all social media content, created engaging new content for website + social platforms (Instagram, FB, Twitter). Designed monthly sales-driven web campaigns via MailChimp. Managed in-store sales & handled all phone + web inquiries.