Leveraged my 𝐯𝐢𝐝𝐞𝐨 𝐩𝐫𝐨𝐝𝐮𝐜𝐭𝐢𝐨𝐧 and 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐞𝐱𝐩𝐞𝐫𝐭𝐢𝐬𝐞 to elevate brand awareness and achieve 𝐦𝐚𝐫𝐤𝐞𝐭𝐢𝐧𝐠 𝐨𝐛𝐣𝐞𝐜𝐭𝐢𝐯𝐞𝐬 for two key 𝐈𝐦𝐚𝐫𝐚𝐭 𝐆𝐫𝐨𝐮𝐩 𝐩𝐫𝐨𝐣𝐞𝐜𝐭𝐬:𝐀𝐠𝐞𝐧𝐜𝐲𝟐𝟏 𝐄𝐱𝐜𝐥𝐮𝐬𝐢𝐯𝐞 (𝐘𝐨𝐮𝐓𝐮𝐛𝐞, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐓𝐢𝐤𝐓𝐨𝐤):1. Developed and executed 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 for a dedicated 𝐘𝐨𝐮𝐓𝐮𝐛𝐞 𝐜𝐡𝐚𝐧𝐧𝐞𝐥 showcasing house reviews and virtual tours.2. Managed social media presence across 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤, creating engaging content to reach a wider audience.3. Utilized 𝐩𝐚𝐢𝐝 𝐩𝐫𝐨𝐦𝐨𝐭𝐢𝐨𝐧𝐬 on YouTube to maximize channel 𝐫𝐞𝐚𝐜𝐡 𝐚𝐧𝐝 𝐞𝐧𝐠𝐚𝐠𝐞𝐦𝐞𝐧𝐭.𝐀𝐦𝐚𝐳𝐨𝐧 𝐌𝐚𝐥𝐥 (𝐒𝐨𝐜𝐢𝐚𝐥 𝐌𝐞𝐝𝐢𝐚 𝐌𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭):1. Created compelling 𝐯𝐢𝐝𝐞𝐨 𝐜𝐨𝐧𝐭𝐞𝐧𝐭 featuring the shopping mall across platforms like 𝐘𝐨𝐮𝐓𝐮𝐛𝐞, 𝐅𝐚𝐜𝐞𝐛𝐨𝐨𝐤, 𝐈𝐧𝐬𝐭𝐚𝐠𝐫𝐚𝐦, 𝐚𝐧𝐝 𝐓𝐢𝐤𝐓𝐨𝐤.2. Implemented a 𝐝𝐚𝐭𝐚-𝐝𝐫𝐢𝐯𝐞𝐧 𝐬𝐨𝐜𝐢𝐚𝐥 𝐦𝐞𝐝𝐢𝐚 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲 to increase foot traffic and boost sales for brands operating within the mall.3. Successfully achieved objectives of attracting more visitors and driving sales growth.

During my time at Hamari Estate, a leading real estate sales and marketing firm in Islamabad, I played a pivotal role in enhancing the company’s digital presence and marketing strategies. My key responsibilities included:• 𝗥𝗲𝗮𝗹 𝗘𝘀𝘁𝗮𝘁𝗲 𝗠𝗮𝗿𝗸𝗲𝘁𝗶𝗻𝗴 𝗖𝗮𝗺𝗽𝗮𝗶𝗴𝗻𝘀: Designed and executed targeted marketing strategies for real estate projects in Rawalpindi and Islamabad, driving a significant increase in lead generation and sales.• 𝗩𝗶𝗱𝗲𝗼 𝗣𝗿𝗼𝗱𝘂𝗰𝘁𝗶𝗼𝗻: Led end-to-end production of promotional videos showcasing housing projects, client testimonials, and property tours. These videos were instrumental in increasing client engagement across digital platforms.• 𝗗𝗶𝗴𝗶𝘁𝗮𝗹 & 𝗦𝗼𝗰𝗶𝗮𝗹 𝗠𝗲𝗱𝗶𝗮 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁: Managed the company’s online presence across YouTube, Facebook, and Instagram, developing content strategies that boosted visibility and inquiries by 30%.• 𝗖𝗿𝗼𝘀𝘀-𝗳𝘂𝗻𝗰𝘁𝗶𝗼𝗻𝗮𝗹 𝗖𝗼𝗹𝗹𝗮𝗯𝗼𝗿𝗮𝘁𝗶𝗼𝗻: Coordinated with sales, project management, and external agencies to ensure cohesive messaging and delivery across all marketing channels.• 𝗗𝗮𝘁𝗮-𝗗𝗿𝗶𝘃𝗲𝗻 𝗗𝗲𝗰𝗶𝘀𝗶𝗼𝗻 𝗠𝗮𝗸𝗶𝗻𝗴: Analyzed campaign performance through metrics such as CTR, conversion rates, and client feedback to optimize future campaigns and increase ROI.Through these efforts, I contributed to the growth of Hamari Estate’s client base and strengthened its position as a trusted name in the local real estate market.

During my internship at SUCH TV, I gained hands-on experience in a fast-paced newsroom environment. Key responsibilities included:• Writing content for headlines and news packages, covering a wide range of topics such as politics, social issues, sports, weather, and international news.• Providing voiceovers for news packages to enhance audience engagement.• Creating video packages for prime-time bulletins, contributing to the visual storytelling process.• Managing the rundown for prime-time bulletins, ensuring seamless transitions and timely execution.• Coordinating between studio anchors, field reporters, political analysts, and other key personalities for live segments and beeper sessions.