With more than 20 years experience in the demanding world of hospitality, Johnny Sfeir knows firsthand how story-worthy experiences can elevate a business to become a well-known, well-loved brand. As a noted customer experience designer and public speaker, Johnny’s vision is to help hospitality and retail brands as well as corporations achieve greatness by implementing innovative ideas and transformational customer experience techniques. It is with this mission that Johnny founded his Customer Experience Academy. Through these ventures, Johnny’s talks and training have positively impacted thousands of people around the world, helping to enhance both their personal and professional lives. Johnny is the author of Soul Creations, Become the Best Version of You, Parts 1 & 2, in which readers first discover how to do an effective self-assessment and create new habits, and then use this foundation to achieve their purpose in life. He is also the creator of the WABI SABI Simulation, a highly successful training centered around centered around diversity culture, and the Boost! Boost! The Idea Booster Game, a fun daily teamwork game that teaches the power of a positive attitude in up-leveling ideas. On stage, Johnny is high energy, full of enthusiasm, and capable of engaging his audience and creating an emotional connection within seconds. Attendees to his events regularly leave motivated and thirsting for more. He has conducted more than 500 trainings, workshops, and seminars throughout his career for corporations, hotel chains, universities, retailers, and even the pharmaceutical industry. Today, Johnny lives in Madrid, Spain, and is still traveling the globe while designing revolutionary customer experiences.