o Manages the overall Sales Operation of General Trade focusing on the attainment of Key Performance Indicators such as Sales Performance, AR Management, Bad Orders Management, Budget Management and compliance to Admin Functions. o Handles 35 RFM salesforce for total General Trade and 41 Regional Distributors o Grew the business of Total RFM General Trade Sales by +36% for the 1st half of 2015. Total Annual Target of P2.5Billion.o Instituted immediate changes in Structure and… Show more o Manages the overall Sales Operation of General Trade focusing on the attainment of Key Performance Indicators such as Sales Performance, AR Management, Bad Orders Management, Budget Management and compliance to Admin Functions. o Handles 35 RFM salesforce for total General Trade and 41 Regional Distributors o Grew the business of Total RFM General Trade Sales by +36% for the 1st half of 2015. Total Annual Target of P2.5Billion.o Instituted immediate changes in Structure and Coverage to maximize penetration and distribution. o Ensure that the handled Regional Sales Managers & Distributor Managers complies with the basic selling principle in terms of constant account Coverage, ensure that stocks are always Available, proper Merchandizing and Activation of effective programs.o Ensures implementation and execution of Category and Channel plans for the Beverage, Milk, White King, Fiesta, Royal and DOLE Categories. Show less

o Manages the development, review and continuous update of sales distribution system to include both direct and indirect systems to ensure that all processes and activities are consistent with the approved corporate strategy/ directiono Manages the design, installation (particularly pilot-testing) of all selling system sub-processes to ensure that all support systems and tools are fully functional as necessary components of the selling system. o Works closely with other functional units… Show more o Manages the development, review and continuous update of sales distribution system to include both direct and indirect systems to ensure that all processes and activities are consistent with the approved corporate strategy/ directiono Manages the design, installation (particularly pilot-testing) of all selling system sub-processes to ensure that all support systems and tools are fully functional as necessary components of the selling system. o Works closely with other functional units (i.e., Logistics, CCD, TMG, Marketing) in the design of the business systems and procedures to ensure alignment, synergy and optimum resource utilization.o Conducts regular system audits in both field and work stations across all areas to ensure compliance and consistency in terms of program executionMAJOR ACCOMPLISHMENTSo Project VMI (ensure established ordering and inventory goals)o Project ROTA (Implemented the Route on Tertiary Accounts Program for the expansion of coverage on the downline channels)o Project TRANSITIONS (Project sales lead in the transition acquisitions)a. Royal Brand Acquisitions by RFMb. DOLE Distribution partnershipc. Marca Pina Distribution partnershipd. Swift Selling to Century o SYSTEM IMPROVEMENTSa. DOLE Direct to Plant Servicingb. Key Accounts Servicing Processingc. Revolving Fund Processo Training Programs Implementeda. Strategic Key Account Managementb. Basic Selling Systems Trainingc. Basic Excel Trainingd. Distributor Managemente. SACAMA f. KRA and KPIo Project PDS – established AR Management systemso Project Sweep (annual clean-up drive to eliminated hanging balances)o Able to institute correct structure and process improvements resolving the 2011 up to current National AR of RFM. Show less

o Trade Marketing arm for the National Beverage Sales (General Trade and Modern Trade) in terms of conceptualization of merchandising strategy and trade programs execution.

Position Description o Manages the overall Sales Operation of National Key Accounts of URC RTD Beverage focusing on the attainment of Key Performance Indicators such as Sales Performance, AR Management, Bad Orders Management, Budget Management and compliance to Admin Functions. o Handles 24 salesforce for total National Sales o Ensure that the handled Key Accounts Manager & Specialist complies with the basic selling principle in terms of constant account Coverage, ensure that stocks… Show more Position Description o Manages the overall Sales Operation of National Key Accounts of URC RTD Beverage focusing on the attainment of Key Performance Indicators such as Sales Performance, AR Management, Bad Orders Management, Budget Management and compliance to Admin Functions. o Handles 24 salesforce for total National Sales o Ensure that the handled Key Accounts Manager & Specialist complies with the basic selling principle in terms of constant account Coverage, ensure that stocks are always Available, proper Merchandizing and Activation of effective programs.o Ensures implementation and execution of Category and Channel plans for the RTD Beverage. MAJOR ACCOMPLISHMENTSo Grew the business of NKAG Beverage from P1.33Billion TO P1.58Billion up by 19% versus SPLY . This performance is also up 5% versus target performance. o Cleanup of floating accounts of NKAG Beverage by 92% which is equivalent to P240Million in 1 year. o Instituted changes in systems processes like the improvement in collection and floating accounts for NKAG Beverages.o Responsible for diverting expensive non-recurring activities to a volume generating activities. This resulted to high company savings in terms of budget spending and rationalization of rentals.o Responsible in recommending promotions of 12 Key Accounts Specialist to Key Accounts Manager and Gen Trade RD Manager. Show less

o Manages the overall Sales Operation of assigned Key Accounts focusing on the attainment of Key Performance Indicators such as Sales Performance, AR Management, Bad Orders Management, Budget Management and compliance to Admin Functions. o Managed the accounts of Pilipinas Makro, Grocers Central Alliance, Suy Sing, Ultra Mega Multi Sales, Puregold Price Club & Kareila)o Ensure that the handled Key Accounts Specialist complies with the basic selling principle in terms of constant account… Show more o Manages the overall Sales Operation of assigned Key Accounts focusing on the attainment of Key Performance Indicators such as Sales Performance, AR Management, Bad Orders Management, Budget Management and compliance to Admin Functions. o Managed the accounts of Pilipinas Makro, Grocers Central Alliance, Suy Sing, Ultra Mega Multi Sales, Puregold Price Club & Kareila)o Ensure that the handled Key Accounts Specialist complies with the basic selling principle in terms of constant account coverage, ensure that stocks are always available, proper Merchandizing and Activation of effective programs. Major Accomplishments o Awarded as Best Unit Sales Manager in National Key Accounts Group (2007) o Handling of 3 major accounts simultaneously (Suy Sing, Ultra Mega & Makro) with total P150M business o Grew the business of Suy Sing by +14% and Ultra Mega by +15 versus SPLY, Puregold Price Club +30%.o Grew the business of Makro coming from -23% to +5% with the consideration of cutting the BDP budget from 13M (FY2005-2006) spending to 7M (FY2006-2007).o Improvement of service level of Makro from 77% to 92%o Responsible for setting a 0.54% Bad Order performance for Makro, Suy Sing and Ultra Mega. o Cleaned up floating accounts of Makro from 62% to 93%, Suy Sing at 96% & Ultra Mega at 95%o Improvement of collection and identification process for Pilipinas Makro that helped decreased the paying habit and delinquent accounts.o Responsible for diverting expensive non-recurring activities to a volume generating activities. Show less

o Undergone sales immersion program to RD Best Concepts as Ex-truck Salesman (4 months) for Confectionery and to RD Aveshi (1 month) as Public Market SpecialistMajor Accomplishmentso Top Ex-Truck salesman for RD Best Concepts for 2 consecutive months (February & March 2006)o Achievement of all set KPI for an Ex-truck salesman with 31 calls per day, 4 new accounts and 8 skus per call which was used by the Regional Distributor as bench mark to my fellow Ex-Truck Salesman.o… Show more o Undergone sales immersion program to RD Best Concepts as Ex-truck Salesman (4 months) for Confectionery and to RD Aveshi (1 month) as Public Market SpecialistMajor Accomplishmentso Top Ex-Truck salesman for RD Best Concepts for 2 consecutive months (February & March 2006)o Achievement of all set KPI for an Ex-truck salesman with 31 calls per day, 4 new accounts and 8 skus per call which was used by the Regional Distributor as bench mark to my fellow Ex-Truck Salesman.o Opened 80 new accounts in a span of 1 month as Public Market Specialist Show less

o Manages the overall operation of the Distribution Center focusing on the attainment of financial targets (sales and operation budget) and other critical Key Results Area (KRA) / Key Performance Indicators (KPI). o Ensures the efficient delivery to trade customers and other Distribution Centers nationwide of quality and fresh finished goods. o Improves customer service and satisfies all aspects of the operations in the most cost-effective manner.o Dual responsibility in terms of… Show more o Manages the overall operation of the Distribution Center focusing on the attainment of financial targets (sales and operation budget) and other critical Key Results Area (KRA) / Key Performance Indicators (KPI). o Ensures the efficient delivery to trade customers and other Distribution Centers nationwide of quality and fresh finished goods. o Improves customer service and satisfies all aspects of the operations in the most cost-effective manner.o Dual responsibility in terms of warehouse operations to the Operations Manager and implementation of Warehouse Management System to the Logistics DirectorMajor accomplishments o Successful implementation of Warehouse Management System to 4 Distribution Centers namely Litton, Tarlac, Cavite and Cagayan.o Assessment of URC – Thailand warehousing operations and recommend best practices that are being done by our Logistics Group in URC – Philippines with the objective of alignment to Warehouse Management requirements.o Best Distribution Center Manager FY 2005o Implementation of Piece Rate payments for Forklift Operators and Pickers (Savings on labor cost)o Improvement of warehousing facilities to improve on warehouse productivity (Savings on overhead cost)o Spearheaded the implementation of Warehouse Management System for Rosario Distribution Center Show less

o Responsible for the efficient servicing of Independent Business Managers by ensuring the needed stocks are available at all times and through speedy processing of orders. o Oversees all activities pertaining to Grandslam warehousing operations and responsible for strict implementation of Grandslam policies and procedures.

o Assist the DCIC for the efficient servicing of Independent Business Managers by ensuring the needed stocks are available at all times and through speedy processing of orders. o Oversees all activities pertaining to Grandslam warehousing operations and responsible for strict implementation of Grandslam policies and procedures.Assigned in the areas of Laguna, Cavite and GMAPromoted under 4 months probationary

o Ensure accurate processing of all Key Accounts, Jobbers and Company stores purchase orders using the new Encore Systemo Dispatching of orders based on accounts delivery scheduleContractual Employee