EC MKT (12 people): Responsible for the Campaign/Content/ Tmall Daily Live of Tmall 4 stores (Sports, Women , Men and Kids)Support EC MKT resources in different channels, such as Tmall, JD, Netease Koala, VIP, Red and Suning, expand brand voice and cooperate with operation departments to achieve E-commerce sales targets.- Campaign：Responsible for EC campaigns. Communicate with platform to complete the planning, PK and implementation of brand driven projects, such as Joyful Day, Super Category Day and Super Brand Day etc.,; Cooperate with the operation to achieve the sales targets of big promotion projects, such as 38 Queen's Day, 618, D11, etc.;- Product packaging: Online product packaging and MKT promotion, online and offline product E-commerce platform undertaking and integrated marketing;− Content: Manage the output and review of online content assets, and control the compliance and style tonality of store vision and copywriting;− Tmall Daily Live：Be responsible for the 4 stores’ Tmall Live, and ensure the daily operation and output. Sports’store, Women's Store and Kids’Store are in the daily live mode, and all rank among the Top 3 in their industries. In the first half of 2020, Tmall Live Guide generated more than 70 million sales;EC Shooting（7 People）: Manage the E-commerce shooting team, ensuring timely supply of visual assets and optimizing store output- Shooting types: e-commerce Product KV, Model KV and short videos.

− Business growth: Support the E-Com to gain a yearly revenue of RMB 1.6 billion；− Responsible for ANTA E-Com MKT campaigns, including: campaigns go with Alibaba Group and T-mall(Double 11, 6-18 etc.,), Cross -Over campaigns, product integrated marketing campaigns；− Co-xrand：Corporate with Fashion, Trendy designers to create online brand energy. By Co-Marketing /product with names like Xander Zhou、Rico LEE、exciTING，Marc Jacobs, ANTA brand successfully stepped into Shanghai Fashion Week, T-mall trendy show and attracted the fashion medias like Vogue, Elle ,Bazzar and Cosmo as well as fashion KOLs；− IP X-over：X-over with big IPs (NASA, Coca Cola, Star War, Marvels, DC Comics) and launch new product line. Through x-over and hunger marketing, the NASA campaign had successfully sold 16000 pairs of footwear within the first launch day and gained the biggest online attention in ANTA E-Com history. The newly created line will be launched as an ATL / BTL collection after the campaign is successfully finished. − Alibaba MKT：Co-Marketing with Alibaba and T-mall (double 11, 6-18 and daily events)to attract consumers and support business；− Integrated marketing campaign：Worked with brand and retail marketing team to launch IMC product campaigns, eg. ANTA basketball campaign ‘Shock the game’.

− CRM & Events Planning：Responsible for annual MKT plan and budget on CRM and events in Shanghai. Support about 70 subsidiaries to run more than 100 events and get business growth, VIP satisfaction and attract new consumers；− Campaigns：Big yearly campaigns like ‘Summer Holiday Family Events’ to attract young parents; and ‘Community Fitness Dancer Competition’ which successfully has gained more than 7000 new consumers, absorbed more than 200 million new financial assets within 3 months’ campaign period;− Gain Partnership：Created strategic cooperation partner plan, subdivided customers via specific community conditions, designed strategic brand cooperation partner plans, built up campaign resource base at Shanghai Branch level, and led community sub branches to promote focusing sales campaign toward diverse types of community residents.

- Events：Led projects execution; mainly focused on events planning, brands and governments negotiation. Took charge of key parts in project process, include event spot arrangements, marketing promotion, media hype, speaker invitation, rundown setting, budget management, control events onsite and finish post-event liquidation.− Media PR：Strategically cooperate with mainstream medium, such as print, TV, website and network video. Media quantity in company database increased from 453 to 1659, which involved 3462 journalists and editors altogether.− Digital：Long-term cooperative partners include Netease, Sina, Tencent, Sohu, Ifeng, Eastday, Eastmoney, Hexun, etc. led ‘Forbes China Conference ’web page renovation, establish introduction column of events on official formal website (www.forbeschina.com), update and maintain conference web pages regularly.

- Took charge of marketing events planning on the basis of sales opportunities analysis, planned 82 strategic projects. Event forms include entrepreneur summit conference, high-end brands forum, top brands exhibition, gala dinner, cocktail party, private dinner, polo game, etc. Cooperative industries involve jewelry, watch, liquor, garment, furniture, art exhibition, private jet, private yacht, high-end estate, polo game, worldwide top schools forum and so on, which are relative to high-end lifestyle.