Jojo Zou Email & Phone Number

Ottawa, Canada

• Strategic Planning: Developed and implemented an account-specific marketing plan with global marketing, product team, and regional sales teams to drive engagement, generate leads, and drive sales. • Campaign: Organized and implemented multiple campaigns: trade shows, conferences, webinars, and field events, generating 200 leads, resulting in a 15% increase in regional sales. Oversaw tradeshows setup and execution process to logistics, on-site operation, and customer experience. Measured, reported and optimized campaigns performance for pre and post-events improvement and deliver valuable info to sales.• Content Creation: Worked with global market team to create and develop engaging success stories and value-driven content (images and videos) for chosen channels: websites, emails, social channels, landing pages, and paid media, leading to a 30% rise in web traffic, 20% growth in social media followers, and 10% lead generation. • Social media: Created and published content based on buyer persona and journey on social platforms, increasing followers from 157 to 767, a 50% increase in website traffic, and 30% sign-ups.• Sales enablement: Imported leads into Salesforce, and updated and tracked data to ensure the provision of qualified leads to the sales team. Collaborated with sales teams to strategize and implement lead generation and nurturing campaigns across email, social media, webinars, and user-generated content (UGC). Achieved a 20% increase in high-value leads and a 15% boost in sales.• Market Research: Conducted market research and competitor analysis to identify potential growth opportunities, contributing to a 10% increase in market share for the company.• Budget Management: Manage and allocate a budget of $200,000, resulting in cost-efficient marketing campaigns and maximized ROI. Save $30,000 annually through strategic budget management.

Shanghai, China

• Strategic Planning: Worked with HQ and the Marketing Director to define and align brand strategy in China to drive brand awareness and engagement, and increased retail and wholesales by 10% in the first year. • Campaigns: Planned and executed in-person /virtual campaigns: sales promotions, new product launches, trade shows, roadshows, and social campaigns, bringing about a 25% increase in retail sales and increasing customer retention and wholesale profits by 30%.• Social media: Co-created content strategy and educational content to attract and engage persona across social media platforms, resulting in 28,000 video views, 189 newsletter subscribers, and 1,400 new customers for a new product launch campaign. • Retail Support: Boosted demand generation and brand visibility using social media influencer partnerships and SEO strategies. Engaged retail customers through in-store promotions, POS materials, and enticing offers such as discounts and giveaways, resulting in a 25% surge in retail sales.• Data Analysis: Analyze and visualize best practices, industry trends, and competitive landscape, identifying business opportunities for a new product in wholesale, expanding the customer base by 25%

Shanghai City, China

> Orchestrated dual-brand strategies for Hanita Window Film in the Chinese market, leveraging marketing research and understanding of regional dynamics.> Developed pricing strategies that aimed at optimizing the success of regional distributors.> Achieved an impressive 30% conversion rate for leads through meticulously executed offline campaigns.> Increased sales leads by 10% through developing diverse sales opportunities, including trade shows, dealer meetings, workshops, seminars, promotions, demonstrations, and industrial campaigns.> Boosted our brand awareness by attending nationwide tradeshows and giving media interviews.> Planned and carried out the annual dealer seminar to transform our dealership into a high-performing entity that excels in the industry.> Produced tailored marketing content and media initiatives for distinct markets, leveraging varied mediums like in-store mockups, brochures, videos, success stories, datasheets, and presentations to drive sales and increase brand presence.> Provided monthly industry trend reports for stakeholders using a data-driven approach to optimize marketing strategy decisions.

Bachelor Of Applied Science - Basc, Marketing W/C In Digital Marketing, Gpa 4.0

Associate Of Arts And Sciences - Aas, Business Administration And Management, General, 3.89

Bachelor Of Arts - Ba, Graphic Design