Jojo Frey Email & Phone Number

Park City, UT, US

Park City, Utah, United States

Greater Phoenix Area

Phoenix, Arizona, United States

• Led a multi-tier team of 15 with 5 direct reports. Reported directly to COO. Established and managed $1m annual budget for marketing department.
• Oversaw all brand and marketing strategies, including experiential, email and SMS, loyalty program, e- commerce, display ads, paid search, social media and influencer marketing.
• Executed complete rebrand of 5 franchise dispensary locations (CO, NJ, SD, OK), focusing on customer experience and community engagement. Strengthened brand presence across all retail and digital touchpoints, including.
• Directed creative asset production across all entities; responsible for feedback and final approval on all brand creative, including marketing assets, graphics, copy, product messaging, ads, etc.
• Oversaw field marketing team with 300+ monthly activations that drove brand awareness, customer engagement and improved sales performance.
• Collaborated with Sales and Operations leadership in creating comprehensive education and trade strategy that focused on community outreach, targeted education and B2B support initiatives.

• Managed email, text, SEO/SEM, social media and owned and third-party web properties across all corporate entities (including multiple Wordpress & Squarespace websites, Hubspot, Constant Contact, ClickSend and Google.
• Responsible for all digital aspects of go-to-market strategy for franchise retail concept; concept grew to 5 locations across 4 states with 10+ additional franchisee partners in various development phases.
• Executed SMS marketing strategy to drive new customer acquisition and recurring revenue. Averaged 6-8 monthly sends to total of 100k+ subscribers.
• Created and deployed content strategy across all digital channels, including paid media, social media, website, blog and email/text marketing.
• Managed vendors and oversaw creative direction for video, photography and editorial content. Collaborated internally with brand managers, graphic designers and copywriters to create compelling digital content.

My husband and I started a boutique hemp grow at the beginning of the pandemic. Our combined professional cannabis experience empowered us to bring our love of this plant to the family farm in the Midwest. We've recently launched a line of wellness-focused tinctures & topicals. Excited to see where this wild ride takes us!

• Executed digital marketing and content strategies across in-house brand portfolio (6 existing brands, developed 2 new brands).
• Supported 2 brand go-to-market strategies and 1 brand redesign with product messaging, sales copywriting, field activations, promotional campaigns and owned content strategy.
• Created content for B2C email marketing for no. 1 cannabis brand in California (Lowell Herb Co.); created 4x monthly email blasts to ~25k subscribers with average 20% open rate.
• Supported day-to-day execution of email marketing campaigns across a variety of channels including set-up, building templates, audience segmentation, QA, and deployment of campaigns.
• Developed product and editorial content across all brands; created website, blog and social media copy; assisted with asset release strategy and creative direction for sourced and produced content.

Greater New York City Area

• Responsible for social media and content strategy and execution for The Botanist; worked cross- functionally with Sales, PR and Retail Operations teams to launch 19 locations in 10 states over 18 months.
• Developed brand educational materials for The Botanist, including in-store patient materials, educational booklet, online articles, blog posts.
• Collaborated with Legal and Operational Compliance senior leadership to ensure brand education materials were compliant with state regulations across 10 different markets.
• Developed go-to-market strategy (content and social) across multiple brand and product launches. Collaborated with Sales & Field marketing teams to ensure proper on-site execution of brand, digital and educational.
• Worked closely with digital and paid media agencies on SEO, paid media and OOH.

Greater New York City Area

New Canaan, CT

• Spearheaded communications and PR efforts, resulting in earned media across Wall Street Journal, The New York Times, Vogue, Country Living, regional print, TV appearances, etc.
• End-to-end execution of all experiential and trade marketing, including trade shows, culinary demonstrations, consumer events and in-person education.
• Developed brand assets, including print and digital materials, business cards, product brochure, sell sheets, website design and packaging.
• Developed & executed e-commerce & digital marketing strategies (Google AdWords, paid social, MailChimp) with focus on driving brand awareness, web traffic & sales.
• Created and maintained e-commerce website on Shopify. Responsible for consumer journey across all marketing touchpoints.Recipient of the internationally-renowned Red Dot Design Award in 2017.

New Canaan

• Worked closely with industrial engineers on product development; focused on sourcing materials and product design. Clarified manufacturing requirements and communicated overall expectations with leadership.
• Built out centralized project management and workflow on Asana. Enforced project timeline with clear task lists, status reports and production meetings.
• Conducted industry research on Google Trends/BuzzSumo; delivered research findings with recommended strategic initiatives to senior management.
• Created and maintained Wordpress website with Genesis framework for developing consumer good.

New Canaan, CT

Los Angeles, CA

Analyzed and graded screenplays; participated in TV development meetings; managed reception and daily office needs

American University Of Paris, France

AUP Student Media is comprised of all of the student-produced media at the American University of Paris; Panam[e] TV, AUP Internet Radio Collective, The Planet newspaper and six academic journals.Operated board of ten media department heads; served as liaison to university administration and student government; supervised all aspects of media production.

Paris, France

Tracked and documented all film submissions; maintained database and produced informational material

Bachelor Of Arts (B.A.), Communication And Media Studies

I majored in Global Communications and minored in Film Studies. I was an active member of the performing arts program at AUP, as well as.

Cannabis

I attended the Masterclass Medicinal Cannabis in 2018 with twenty other cannabis professionals, physicians, and scientists. Led by Dr..