Joanna Johnson Email & Phone Number

Melbourne, VIC, AU

Melbourne, Victoria, Australia

Leading the marketing and communications effort across the entire ASVW Group, I'm responsible for establishing a clear voice for the group that resonates both externally to attract new partners and clients as well as internally to create cohesion and cross selling opportunities across the group's multiple brands (Taxstore, ASVFinancial Services, NBIA, CFO.

Mornington Peninsula, Victoria, Australia

I'm a strategic marketing & communications specialist whose passion is to help businesses become better brand storytellers to drive business outcomes whilst adding value to the planet. I provide the following services: 1. Communications & marketing strategy: I create comprehensive plans to better disseminate messaging and improve conversion.2. Content.

Melbourne, Australia

I wrote and sourced content for Australian REA Group sites: realestate.com.au, realcommercial.com.au and realholidays. The intent was to publish valuable consumer content to support both the listings and search process, as well as to address related consumer needs such as financing and interior design. I wrote blogs, ads and eDMS to drive traffic to the.

As the first person in a content-focused role at REA I was responsible for establishing the content/editorial practises from scratch across all brands and countries within the REA Group; I was both the strategic visionary and tactical implementor. Using traffic analytics and market research, I created a content plan for the business including a holistic.

I created a comprehensive online marketing training program for client subscribers (real estate agents and property developers) to the realestate.com.au site. The program consisted of 4 modules which taught the basics of online marketing within a real estate context, global trends in online advertising, the specifics of advertising on a classifieds site.

I led a team of account managers and business development managers across Vic, Tas, SA and NT. We were responsible for selling subscription services, display advertising, listing tools and advertorials to real estate agents, for placement on the realestate.com.au website.Achievements:- My team hit quarterly targets 100% of the time during my management- I.

I managed a team of sales people and web designers who were responsible for selling, creating and delivering custom built websites for real estate agents. Achievements:- My team consistently hit quarterly sales targets with our biggest result being 175% of target.- I secured funding for my team to complete design courses as part of their professional.

Primarily engaged in business development for this boutique advertising agency, but also heavily involved in the delivery aspect of most projects given the small size of the team. They were a traditional ad agency who began dabbling in digital media so I provided knowledge around mixed media advertising packages for our clients.

I recruited IT technicians, sales and marketing people and senior executives for the software and online industries. Responsible for full end-to-end recruitment including writing ads, providing guidance on resume and application writing, interviewing, taking briefs from clients and negotiation of terms and fees.

Master’S Degree, Virtual Communications

Graduate Diploma, Editing And Publishing

Certificate, Freelance Journalism

Bachelor Of Arts - Ba, English Language And Literature/Letters

High School