Currently building SEED into the market-leading higher education strategy firm across the Africa region.

Early-stage partnerships development and stakeholder engagements for Africa Region.

Early stage general management of Aya Afrique; the in-country partner, of Sub-Saharan Africa's largest broadcast media business. Now moved into non-executive role.

Executing projects for Technology, Media and Telecommunications (TMT) clients in Ghana and the sub-region. Highlights of selected projects:* A geographically optimized sales strategy in Ghana, for Sub-Saharan Africa’s largest satellite television broadcaster.* Design and roll-out of new subscriber gaming service on Liberian mobile operator network, on behalf of third-party digital services provider.* Operational and commercial take-over in Ivory Coast, of the accredited agency business of Sub-Saharan Africa’s largest satellite television broadcaster.* Market entry consulting (set-up, regulatory requirements, business development, legal paperwork, etc.) for mobile services providers, digital content providers, and mobile value added service (VAS) providers.

Headed an industry-first banking sector-wide mobile money project; from pre-launch processes, through its launch phase. Successfully rolled out service backed and used by entire universal and rural banking ecosystem (over 160 individual financial institutions).

Commercial leadership for an agribusiness start-up, currently exploring opportunities in the livestock value chain.

Customer Value Management for Mobile Internet (Data), Value Added Services (VAS), Content and Digital Services.* Responsible for designing the consumer lifecycle management strategies.* Led team of specialists focused on the day-to-day growth in consumer wallet. This team achieved a stable average spend, while also achieving a +80% growth in consumer usage of 4G internet on the network.* Directed daily marketing campaigns and promotions to improve performance and revenue within the category.* Responsible for building tools that enabled the business to spot potential dissatisfied consumers and take active steps to win back their usage and spend.

Senior People and Portfolio Manager in charge of Mobile Internet (Data), Value Added Services (VAS), Content, Consumer Promotions, International Roaming, and IDD.* Led team of product managers in moving our portfolio from a 10% to a +50% revenue contributor to Vodafone Ghana’s consumer business (also the leading driver of growth across the entire business).* Owner of the long-term consumer product strategy and annual consumer product roadmap; helping to deliver, guide or support launches across core mobile, value added services, content and mobile financial services. Coordinated the product and service roadmap creation, working in partnership with consumer insight and commercial teams. * An expert product manager, I was responsible for developing and growing portfolios in excess of $90-$100 million per annum. During tenure overseeing Mobile Internet, I successfully grew active subscriber base by +150% and changed the dynamics of secured revenue by improving user loyalty. This enabled category revenue to grow by over 300% during same period.* Delivered upwards of 30% annual growth on VAS and content, by combining legacy platforms with digital opportunities. This included building new revenue lines from scratch, such as a successful Airtime Credit/Loan product.* An experienced partner manager; managed 30+ product partners from across the world, launching multiple services in collaboration. Was instrumental in negotiating sustainable terms that are still in force today.* Drove the end-to-end product engagement and development process; insight, conception, negotiations, business case build, legal documentation, technical documentation, technical configuration, testing, launch campaign, and product management.* Lent experience and expertise to support digitization programs, including the Vodafone Farmers Club (a GSMA AgriTech project), the 2014 GSMA Connected Women working group, Vodafone Cash and MyVodafone App.

Built the first structured consumer loyalty program at Vodafone Ghana.* Recruited 20% of the consumer mobile base into the rewards program, within the first 6 months of launch.* Ensured that I pitched, recruited, and integrated rewards partners that covered relevant areas of consumer interest: airlines, grocery retailers, electronics, fashion retailers, entertainment, etc.)* Deployed segment marketing in building a reward matrix, that ensured that we were offering the right rewards to the right consumers.

Developed a communications strategy to enable UNICEF achieve ‘Universal Salt Iodization’ (USI) behaviour change in Ghana.* Converted market studies into a consumer understanding resource, for future interventions within that area of work in Ghana (consumption patterns, media use, stakeholder perceptions, etc.).* Was required to develop a Communications Strategy covering 3 years, but went a step further to recommend strategic direction for a further 2 years; as a guide for future communication managers.* Facilitated workshops to build alignment and consensus among the following stakeholders: Ministry of Health, Ministry of Trade and Industry, and Ministry of Local Government.* Developed and presented UNICEF Ghana’s Universal Salt Iodization - National Communication and Advocacy Strategy document, a blueprint for future communication campaigns.

* Drove an entirely new category - Mobile Entertainment - and established it as a key revenue driver.* Doubled revenue size in a year, with a good mix of 60% coming from existing services and 40% coming from new products and partnerships.* Deployed an aggressive acquisition plan, which enabled 52% growth in Mobile Entertainment subscriber base within same time period.

* For close to a year, I led the team that guided the business’ consumer and market decision-making.* Managed a team of 8 researchers and 3 analysts, we run multiple listening posts for consumer and market understanding: product testing, customer experience, brand health, media consumption, etc.* Introduced simulation models that allowed us to test potential impact of product and pricing decisions.* Earliest deployment of Social Media as a listening channel for the tech savvy segment.

I joined one of the UK's top performing local councils in the summer of 2009, working within the property services team and managing internal health and safety communications and administration.