• Overseeing the designing, execution and optimization of the firm’s Kenya and expansion markets (Horn of Africa) digital marketing/ communication strategy with a focus on:a) The manufacturer brand, b) The employer brand, c) The products, andd) The acquisition of clients• Championing the brand’s digital community management and acting as the digital link between the clients, the products, prospective employees, and the firm.• Championing the firm-wide video… Show more • Overseeing the designing, execution and optimization of the firm’s Kenya and expansion markets (Horn of Africa) digital marketing/ communication strategy with a focus on:a) The manufacturer brand, b) The employer brand, c) The products, andd) The acquisition of clients• Championing the brand’s digital community management and acting as the digital link between the clients, the products, prospective employees, and the firm.• Championing the firm-wide video content creation – scripting, storyboarding, production & post-production and finally distribution of the content to 4 key segments: i. Clients,ii. Investors,iii. Products distributors,iv. Environmentalists and the public.• Periodic formulation and support of product promotion campaigns by the brand's influencers and distributors in the Kenyan market.• Digital media buying; budget formulation, optimization of quarterly spends, and reconciliations.• New company's website prototyping, documentation, and development championing. Show less

• Developing, executing, and optimizing digital marketing strategies and campaigns across the Financial Services, Real Estate, and Education business lines.• Detailed digital audience profiling and products packaging for targeted communication or ads serving across the different business lines.• Digital marketing budget formulation, optimization of spend and reconciliations.• Working with the ATL + BTL teams to amplify all communication under traditional marketing via… Show more • Developing, executing, and optimizing digital marketing strategies and campaigns across the Financial Services, Real Estate, and Education business lines.• Detailed digital audience profiling and products packaging for targeted communication or ads serving across the different business lines.• Digital marketing budget formulation, optimization of spend and reconciliations.• Working with the ATL + BTL teams to amplify all communication under traditional marketing via digital platforms with measurable targets.• Overseeing the brand’s websites development; copywriting for the websites and optimizing each for search and authority. • Video content production – Scripting, storyboarding, shoot coordination, detailed editing and targeted circulation via digital outlets.• Social Media marketing and platforms management for all businesses under the group.• External digital influencers and agencies coordination – briefing, relationship management, projects execution coordination.• Listening, monitoring & analyzing data/conversations from different online platforms around the business, products, and the industry trends for informed decision making and strategy optimization.• Periodic digital marketing training for the team. Show less

• Researching and developing extra digital skills with a Cytonn centric approach.• Collaborating with internal teams to create content for all company digital platforms – social media, blogs, and website copy. Managing social media platforms.• Drafting digital marketing plans, gathering requirements for campaigns, company websites enhancements documentation, and campaigns execution.• Monitoring and analysing data from online platforms to optimize the performance of the… Show more • Researching and developing extra digital skills with a Cytonn centric approach.• Collaborating with internal teams to create content for all company digital platforms – social media, blogs, and website copy. Managing social media platforms.• Drafting digital marketing plans, gathering requirements for campaigns, company websites enhancements documentation, and campaigns execution.• Monitoring and analysing data from online platforms to optimize the performance of the brand online and the digital team’s initiatives.• Formulating, executing, and optimising A/B testing campaigns.• Liaising with digital agencies and vendors outsourced by the firm to execute different projects. Show less

• Drafting budgets: great for training budget formulation and optimization. • Medical supplies stocktaking and reconciliation through the in-house ERP system.• On-boarding of suppliers on the finance system and payments processing. • Finance department risk assessment and reporting for analysis.