Doing and creating research projects that are related consumer and client understanding and future of work. Using both marketing and future oriented research methods to explore people’s value, attitude, and behavior changes. Focus on consumption and work changes.Publishing and creating insights from research findings to all different facets (employers, employees, members, political decision makers, and all the people) who are interested in changes of work and consumption.

LaFutura is a unique network and an annual event for a business oriented community of experts who explore opportunities and create possibilities for lasting change, including futures specialists, trend researchers, leading innovators and strategic designers. La Futura 2012 is organized by the network Futures Specialists Helsinki, in co-operation with TrendONE GmbH. LaFutura has been organized twice before, in 2010 in Berlin and in 2011 simultaneously in Berlin and New York, where it brought together over 100 experts involved in future trends and innovation.See more: www.lafutura.de

Working as a change agent and thought leader in Nokia driving consumer insight implementation and new opportunity identification to support concepting, innovation creation, product and service design, brand change, strategy creation, and business decision making, with aim to bring new value for business and end-users.Managing Nokia's Global Consumer Trend research that covering six continents and 23 countries and Leading Edge Behaviors projects, where aim was to identify emerging lead users' practices all over the world. Leading a multinational and global team of trends researchers and simultaneously managed several trend and creative agencies. Responsible for producing and publishing the key insight sources in Nokia like the Global Consumer Trends, Annual Consumer Trends, and Leading Edge Behaviors, among other creative and strategic insights deliverables.Exploring social and cultural changes as well as people’s behavior changes, consumer trends and societal transformations with a multiple methods including ethnography, expert interviews, scenarios, and online methods (e.g. Digital ethnography).Translating the insights and foresights into concrete strategies and actions by consulting and facilitating innovation workshops with numerous internal stakeholders including Corporate Strategy, Design Strategy, Brand Strategy, Marketing Strategy, concepting teams in Device and Service Groups.

Working in the pioneering Consumer Futures team provided to apply my skills as a social scientist in uncovering consumer insights and socio-cultural trends. I used qualitative and quantitative research methods to provide insights for future innovation, product positioning, brand development, and marketing. I was responsible for the creation of strategic models, tools, and future scenarios for product concepting, design and marketing. I managed global projects with research and creative agencies.Global Socio-Cultural trends and consumer insights research, project management, global ethnographic fieldwork, presentation and communication for applied consumer insights and opportunities in design, product development, marketing, brand strategy, and technology innovation.

As a part of National multimedia Program (KAMU / KULTU), I studied how people adopt new digital innovations as a part of their everyday life by using both qualitative and quantitative research methodologies. I presented research findings to the executive group members that constituted different media and technology companies such as MTV3, Sonera, Elisa, and Nokia.