Ever wondered why just sharing knowledge and scientific evidence is not enough to change behaviour? "If you do what you did, you get what you got"Our company supports organisations, teams and individuals in the veterinary and agricultural domain to develop effective communication strategies to motivate people to change. Your client is not an 'empty cup', it just needs some stirring.... Specialties: Strategic communication, debunking the myth of the hard-to reach farmer, R.E.S.E.T. the mindset, communication skills for veterinarians and farm consultants, motivational interviewing, behavioural change, dealing with resistance, effective marketing, consultancy, inspirational lectures, workshops and presentations, e-learning & educational programs, scientific research on social sciences in animal health & sustainability. Focus on the veterinary and livestock industry.