Jolanta Bigus

Jolanta Bigus Email and Phone Number

CEO Poland @ CrossMobile
Warsaw, PL
Jolanta Bigus's Location
Warsaw, Mazowieckie, Poland, Poland
Jolanta Bigus's Contact Details

Jolanta Bigus personal email

n/a
About Jolanta Bigus

I’m a marketing communication passionate and effective executive manager, who has been working in beauty industry for nearly two decades. With driven-results attitude I drew on diverse experience in marketing, sales and business development to create unique strategies. 

At present I’m Marketing Director at Oriflame I developed and implemented innovative marketing strategy with a completely new approach to sales, marketing and communication. I introduced several strategical alliances in Poland and then regionally. I managed new processes in case of change being implemented now in Oriflame. One of the biggest success for me is turnaround declining business from -10% per annum to strong one digit growth.
Prior to joining Oriflame, I have been successfully taking care of the marketing department at Coty Poland. At my tenure female and male fragrances reached the highest ever market share in Poland! Also I succeeded in launch new and then top rated brands in Poland like Playboy, Beyonce, Guess, Halle Barry, Tonino Lamborghini. In those days I made turnaround declining Rimmel and Astor brand and won Silver EFFIE award (2003) in media strategy category.My mission and values: 

I’m a hands-on, work-oriented manager and leader. Moreover in case of team work I regard some values as crucial: interaction, daily coaching, partnership and proactively seeking solutions for the benefit of business. I believe that motivated and active members of team is a key leading to success. My primary focus is to continually increase brand awareness in beauty industry to help drive business results, succeed in implementing strategy and great brand development. I keep abreast of industry trends and challenges, always searching for innovative solutions.

Jolanta Bigus's Current Company Details
CrossMobile

Crossmobile

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CEO Poland
Warsaw, PL
Website:
crossmobile.eu
Employees:
3
Jolanta Bigus Work Experience Details
  • Crossmobile
    Ceo Poland
    Crossmobile
    Warsaw, Pl
  • Oriflame Poland
    Marketing Director
    Oriflame Poland 2012 - Present
    Schaffhausen, Schaffhausen, Ch
    I manage new interdisciplinary and key programs during the revolution, which now happens to Oriflame as an organization. Mainly responsible for loyalty programs, catalog, salesforce, organization of and participation in Oriflame’s events, contracts and cooperation with brand ambassadors.Reporting to General Manager / Vice President Regional Marketing EMEA. 9 direct reports.Key Achievements: ✓ Turnaround declining business from -10% per annum to strong one digit growth,✓ Created and has been implementing new marketing strategy with new approach to sales / marketing programs,✓ Introduced several strategical alliances in Poland and then regionally, ✓ Set regional communication strategy,✓ Managing team by being a leader and mentor✓ Event management of 25years Anniversary of Oriflame company,✓ Being a women entrepreneurship development ambassador and mentor.
  • Coty Poland
    Marketing Manager (Fragrances - 18 Brands)
    Coty Poland Aug 2008 - Apr 2012
    Amsterdam, North Holland, Nl
    Semi-selective and mass Coty fragrance brands. Dynamic business growth +54% FY 2011 vs. FY 2008. Cooperate with ambassadors.Reporting to Marketing Director. 4 direct reports. Key Achievements: ✓ Female and male fragrances reached the highest ever market share in Poland,✓ Developed and implemented total category strategy -> brands matrix (win, play to grow, sustain and show brands). ✓ Brand management: Successful launch of new brands in Poland: Playboy, Beyonce, Guess, Halle Barry, Tonino Lamborghini. Discontinuation of low performing brands and lines -> total business simplification. Scope: Business results driven attitude. Developed total category strategy, annual marketing plans and budgets, managed the execution of marking plans and marketing mix. Leaded Christmas program on all Coty brands and categories. Worked closely with several Global Teams in Europe and US.
  • Coty Poland
    Marketing Manager (Adidas Brand)
    Coty Poland Aug 2005 - Aug 2008
    Amsterdam, North Holland, Nl
    Adidas brand is the largest Coty business, representing 50% of total turnover. Reporting to Marketing Director. 3 direct reports. Key Achievements: ✓ Turnaround declining male business (representing 80% of total brand) from -7% per year to + 17% within one year. In 2008 the growth was 33% per annum. Maintains double-digit total brand growth per year. Brand reached the highest ever market share with leading market position in all key categories: deodorants, male fragrances, shower gels and after shave lotions. Significantly accelerated female business development, reaching 25% growth per year. Scope: Brand development strategy, responsible of annual marketing plans and budgets, managed the execution of marking plans and marketing mix. Was leading Christmas program within Eastern Europe for adidas brand. Leaded several regional EE projects: e.g. Christmas program on all Coty brands and categories - the biggest company promotional activity within a year (multi-functional project). Worked closely with Global Team, consulted and participated in global brand strategy development, new product and initiatives planning - belongs to global “advisory team” (four people internationally).
  • Coty Poland
    Marketing Manager (Color Cosmetics Brands: Astor, Rimmel And Miss Sporty)
    Coty Poland Jul 2003 - Aug 2005
    Amsterdam, North Holland, Nl
    Achievements: ✓ Turnaround declining Astor brand (-25% per annum) to double the business within two years, #1 brand on the market.✓ Accelerated Rimmel brand growth, reaching the fastest growth globally +24% per annum. ✓ Responsible of contract with brand ambasador: Anna Przybylska.✓ Won Silver EFFIE award (2003) in media strategy category. Created its own program together with TVN perfectly targeted to the brand target group.Reporting to Marketing Director. 2 direct reports.
  • Coty Poland
    Brand Manager (Rimmel)
    Coty Poland Jan 2000 - Jul 2003
    Amsterdam, North Holland, Nl
    Achievements: ✓ Turnaround declining Rimmel brand. Reporting to Marketing Director. One direct report.
  • Coty Poland
    Assistant Brand Manager (Astor Brand)
    Coty Poland Apr 1998 - Jan 2000
    Amsterdam, North Holland, Nl
  • Unisys
    Marketing Specialist/Sales Representative
    Unisys Dec 1996 - Apr 1998
    Blue Bell, Pennsylvania, Us
    Gained competencies and skills in: ✓ Sales Strategy, Sales Development, Trade Marketing, Market Strategy.Responsible for document processing category. Reporting to Sales Director.

Jolanta Bigus Skills

Marketing Management Brand Management Marketing Strategy Trade Marketing Fmcg Marketing Communications Beauty Industry Team Leadership Leadership Event Management Business Results Driven Business Analytics Strategy Market Research Product Launch Consumer Products Product Development Team Management Sales And Marketing Sales And Marketing Leadership Recruiting Contract Recruitment Market Analysis Product Marketing Market Planning Customer Insight Digital Marketing Competitive Analysis Marketing Management Business Strategy

Jolanta Bigus Education Details

  • Gdańsk University Of Technology
    Gdańsk University Of Technology
    General
  • University Of Wales
    University Of Wales
    The European Business Management School

Frequently Asked Questions about Jolanta Bigus

What company does Jolanta Bigus work for?

Jolanta Bigus works for Crossmobile

What is Jolanta Bigus's role at the current company?

Jolanta Bigus's current role is CEO Poland.

What is Jolanta Bigus's email address?

Jolanta Bigus's email address is jo****@****inc.com

What schools did Jolanta Bigus attend?

Jolanta Bigus attended Gdańsk University Of Technology, University Of Wales.

What skills is Jolanta Bigus known for?

Jolanta Bigus has skills like Marketing Management, Brand Management, Marketing Strategy, Trade Marketing, Fmcg, Marketing Communications, Beauty Industry, Team Leadership, Leadership, Event Management, Business Results Driven, Business Analytics.

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