Jolene Tan Email & Phone Number

Singapore

Develop and execute regionally and sector-focused marketing programs to drive business results in the Southeast Asia market place. Mainly responsible for through partner marketing and executing marketing campaigns to enhance field engagement and drive targeted channel recruitment, increase channel retention and individual partner growth. Also drives processes to ensure the development, delivery, implementation, and successful results of marketing programs, maintain quarterly and annual activity management/ reporting, and act as a proactive member of the WatchGuard sales and marketing team. Working hand-in-hand with HQ corporate marketing teams as well to support roll-out of corporate campaigns across the regions and ensure consistency in the corporate brand, messaging and identity at a regional level. Acting as a thought leader for marketing, taking issues and ideas from the field to internal stakeholders proactively.

Singapore

Responsible for driving EU business growth and channel partner recruitment, activation and education through localized marketing programs and activities. Developing, implementing, and executing strategic marketing plans supported through demand generation, digital, event and content marketing for Southeast Asia.- Budget planning and management for Southeast Asia region to monitor accounts for all marketing activities and support ad-hoc projects.- Research and identify new marketing opportunities for brand exposure and awareness, as well as thought leadership and education in Southeast Asia's target industry segments. - Project management with multiple stakeholders in APAC to plan, coordinate and oversee execution of all initiatives, including for trade shows, Axis-led events, partner marketing programs, digital campaigns and marketing communications materials, and more.- Partner with channel and technology partners, and external vendors/agencies to develop new solutions offering for end users and channel partners. Go-to-market strategy includes driving workshops, creating relevant messaging, channel incentive programs, and localized/custom marketing communication materials.- Analyze and measure ROI of marketing initiatives, report findings and utilize information to enhance marketing plans. Through KPIs, evaluate the impact of marketing programs against business targets such as customer acquisition and lead generation.- Liaise with a variety of central and decentralized marketing teams in APAC and Axis Corporate Marketing in Lund, Sweden to improve process efficiencies, incorporate Axis brand and campaign messages, and identify new marketing opportunities to improve Axis’ position in the region and industry.- Other achievements include being part of the Axis Social and Recreational (ASRC) Team in 2014 & 2017, actively driving organizational participation in local CSR initiatives within ASEAN region.

Singapore

- Supporting the digital media solutions marketing team, the role requires me to support and assist in the execution and roll out of various marketing programs in Southeast Asia. Working within a team to be part of a scalable marketing infrastructure and implementing marketing programs via key channel and alliance partners.- Manage the day to day marketing support activities related to the following key areas:• Marketing Budget tracking and raising Purchase Requisitions• Manage vendor liaisons related to POs and payments to ensure timely payment for campaigns executed within a quarter.• Order and maintenance of Marketing Collaterals/ Sales Tools/ Trial CDs for key products such as Acrobat, Creative Cloud, Photoshop, etc. Developing new premiums and materials for SEA campaigns when required.• Manage reimbursements for partner programs across SEA when required.• Manage vendors to help maintain and acquire Customer Lists and Customer Database Maintenance and Update consistently to ensure data accuracy.• Run integrated programs and campaigns for generating customer awareness and demand for Adobe products (Acrobat and Creative Cloud) and solutions such as Demand Marketing eDMs, Webinars, Seminars and other third party events across SEA.• Manage and handle agencies that run Lead Management campaigns and monitor consistently on reporting requirements and campaign quality.• Assist Channel Marketing team for rolling out selected channel communications such as Partner e-Newsletter for SEA.• Leverage the company's awareness though PR activities, events and seminars, working with internal teams accordingly to assist and support where necessary.• Assist with weekly reporting and metrics for certain marketing campaignsOther Achievements:- As part of the Adobe Singapore Corporate Responsibility (CR) Action Team, I was given the 2013 Q4 Adobe Involved Award for outstanding participation in local CR initiatives and contributions to the community.

Singapore

- As the Asia Demand Planner in the Global Demand Center, my focus was to lead the partner-led marketing efforts through partner programs such as the Marketing Services Organization (MSO).- As a team member, my contribution was to establish targeted and consistent resources to: • Drive demand through lead generation, work with agencies and internal teams such as call centers, BPOs, web team, etc to drive campaigns.• Increase partner profitability through collaborative efforts, maintain open communication channels with Country Marketing, Partner and Sales teams.• Working through partners, regional and in-country marketing teams to develop scalable yet effective support resources for Partners.- Focusing largely on the midmarket and SMB space in Asia, the key targets for my role are as follows: • Participate in quarterly planning and goal setting exercise to increases Cisco's commercial market coverage, oversee and execute campaigns over 6 countries. Monitor achievement of targets for MQL to SQL, opportunity, bookings as well target conversion rates to ensure alignment of a cohesive go-to-market strategy.• Enable partner marketing capability by being actively involved in online efforts and customer leads collection process through various co-branding campaigns like Advantage Now, etc• Improve and facilitate MQL to SQL lead management process in Cisco, leading a team of co-marketing managers to qualify and monitor leads, opportunity pipeline numbers, etc. to meet quarterly targets, monitoring performances with weekly reports.. • Analyze contacts based on account and target segmentation for campaigns, working with data analyst team to implement and maintain quality of contacts acquired over platforms such as Salesforce and Siebel Sales and Marketing Call Center (SMCC)

- Managed and executed overall aspects of integrated marketing communications projects for Hewlett Packard’s Imaging and Printing Group (IPG) segment, namely, the Indigo, Scitex and Graphic Solution Services categories for APAC. - Project management covered local and regional event management, collateral design, copywriting, translation and production, electronic direct mailers and website creation.- Responsible for the profitability of the allocated accounts, based on per campaign billing.- Formed, maintained and strengthened relationship and rapport with existing and new clients and suppliers.- Ensured client satisfaction and prompt delivery of services by providing quality, value-added services and solutions.- Managed overall progress and development of accounts and projects, as well as quotations and billings related to clients and suppliers.

Singapore

- DMS is an established provider of distribution management solutions for mobile telecommunication equipment and mobile related services to B2C retail and B2B distribution segments of the teleco industry and related products. - Covered a broad spectrum of marketing initiatives ranging from advertisement, promotional projects, product management, competitor analysis, sponsorship solicitation, budget planning on the retail segment.- Managed both corporate and public roadshows for Singtel, M1, and manufactures at venues such as Suntec, Junction 8, Parkway Parade, Toa Payoh HDB Hub (Hub and HDB office), Century Square, Jurong Point, etc. - Weekly competitor analysis via weekend publications for competitor ads. - Plan, develop and execute weekly adverts in various print media together with respective manufacturers and operators. Medias inclu. The Straits Times, The New Paper and WanBao for The Handphone Shop (M1), 3Mobile (Singtel), Nokia Shops - Support retail outlets (3 Mobile and selected Nokia Branded Retail shops) with in-store posters, promoter support, visual merchandising, showcase display, etc- Design, manage and execute promotional activities and programs with operators, manufacturers and other vendors such as SingTel, Nokia, Samsung, Singapore Press Holdings, DBS, Standard Chartered, Wisma Atria, Lot One, etc., programs include:• Customer Care Card Program 2007-2009• Standard Chartered/Nokia - The Amazing Race Asia Christmas Promo 2007• Singtel F1 themed Roadshow @ Suntec, May 2008 • Nokia Comes With Music 5800 Launch with The All-American Rejects @ Zouk and Hereen 2009• Nokia N900 Launch Party/Roadshow at ION Orchard, 27-28 March 2010

Singapore

- A Business Process Outsource (BPO) company, the position handles Program Management for client projects to Hewlett-Packard Asia Pacific Pte Ltd (HP)- Applications used include MS Access, Excel, etc, and online web applications.- HP Asia Pacific Rebate Reconciliation - provide key Partners with avenues to review, verify and confirm their rebate claims due to them: Act as Service Provider to support partner rebate claims reconciliation. Providing Partners monthly reports of programs participated for review.- Attended to Partners’ queries with regard to discrepancies noted in the programs.- HP Asia Pacific In-Country Incentive Marketing Programs - Claims & Rebates required rebate handling and processing made to HP’s vendors:• Team leader role to coordinate with interdepartmental teams, HP Country Ops/Finance managers, and outsource agencies across AP to ensure operational efficiency and effectiveness. • Generate and analyze reports to ensure data accuracy and TATs met.- Ad-hoc marketing duties such as:• Oversaw revamp of company website e.g. layout, content and web maintenance. • Created and proofread Transfingo corporate brochures• Organized and plan staff participation and presentation for IT/Outsource seminars and company gatherings. • Created numerous training manuals for HP projects undertaken.

Bachelor Of Business (Business Administration), Major In Marketing

Diploma In Marketing