Jolie Baasch Email & Phone Number

Canberra, Act, Au

Canberra, Australian Capital Territory, Australia

Canberra, Australian Capital Territory, Australia

Canberra, Australian Capital Territory, Australia

Sydney, New South Wales, Australia

Engaged by CoreLogic to address business-critical data management processes.• Designed strategy, secured budget, implemented organisational restructure and recruited key roles to address key operational risk.• Implemented interim solution to support business continuity with existing technology stack to allow time for final technology solution development.• Significantly reduced outgoings whilst improving data product resilience.• Leading Executive team in designing and… Show more Engaged by CoreLogic to address business-critical data management processes.• Designed strategy, secured budget, implemented organisational restructure and recruited key roles to address key operational risk.• Implemented interim solution to support business continuity with existing technology stack to allow time for final technology solution development.• Significantly reduced outgoings whilst improving data product resilience.• Leading Executive team in designing and implementing sustainable data strategies to support long-term data commercialisation revenue streams• Assessing and implementing data commercialisation frameworks and data product vision and strategy• Designed strategy, secured budget, implemented organisational restructure and recruited key roles to address key operational risk.• Implemented interim solution to support business continuity with existing technology stack to allow time for final technology solution development.• Significantly reduced outgoings whilst improving data product resilience.• Managing business critical data supply chains and teams• Implementing data management efficiencies, processes and documentation• Championing and developing data governance and ethics protocols• Business development and partner management• Successfully facilitated an organisational pivot to sustainable data strategies, achieving risk mitigation on core business critical initiatives• Formed and managed a leading cross-functional data management team to oversee data strategy• Recognised as leading role model for team engagement and development as well as strategy delivery Show less

Sydney, New South Wales, Australia

• Assessing and implementing data commercialisation and data product vision and strategies• Implementing improved efficiencies, processes and documentation for data management • Developing Data Governance protocols• Business development, marketing and sales generating activities

Sydney, Australia

Key Responsibilities• Design, champion and deliver a pivot in organisational strategy, gaining board support and regulatory approval• Establish and lead a newly-formed and diverse division instrumental in identifying new commercial revenue streams centered on data-driven products and business models within a recently privatised organisation• Drive the development of new products and services that deliver revenue through the successful commercialisation of data, analytics and… Show more Key Responsibilities• Design, champion and deliver a pivot in organisational strategy, gaining board support and regulatory approval• Establish and lead a newly-formed and diverse division instrumental in identifying new commercial revenue streams centered on data-driven products and business models within a recently privatised organisation• Drive the development of new products and services that deliver revenue through the successful commercialisation of data, analytics and insights• Establish and manage the Data Management, Analytics, Product Development, Project Management, Business Development and Marketing functions• Establish and develop client, regulator and stakeholder relations to support business strategy• Transformative strategy development and executionKey Deliverables• Designed, developed and delivered a number of “world-first” data driven solutions, establishing NSW LRS as an international leader• Established core infrastructure to access, analyse, productionise and disseminate data and insights in a commercial and compliant manner• Fostered a results-driven, client-focused culture of innovation, market-sensing and collaboration • Built and sustained a high-performing division from the ground up, successfully managing delivery risk in the implementation of new processes and functions• Developed processes to ensure successful commercial outcomes whilst maintaining regulatory compliance Show less

Sydney, Australia

Working with People & Development Leaders to source, analyse and provide meaningful insights from people data to inform strategic workforce decisions.Designing, developing and executing best practice people metrics and reporting on attraction, attrition, well-being, learning, diversity and workforce planning.

Sydney, Australia

Key Responsibilities• Leading a diverse team to provide proactive and actionable analysis and identify opportunities and threats• Developing repeatable models and approaches to evaluate and quantify business opportunities• Generating insights that lead to continual and measurable improvements for managing the customer lifecycle and project managing the change process• Engage with stakeholders to develop relevant reporting, analysis, marketing campaigns and subsequent process… Show more Key Responsibilities• Leading a diverse team to provide proactive and actionable analysis and identify opportunities and threats• Developing repeatable models and approaches to evaluate and quantify business opportunities• Generating insights that lead to continual and measurable improvements for managing the customer lifecycle and project managing the change process• Engage with stakeholders to develop relevant reporting, analysis, marketing campaigns and subsequent process development to enable change and improve operational performance and efficiency• Portfolio forecasting, simulation and modelling• Managing external customer and supplier relationships• Manage Sydney State OfficeKey Deliverables • Lead and mentor the Analytics team in their use of analytical reporting, workflow process design, operational analysis and data discovery• Undertaken extensive research to map customer lifecycle and tailor marketing activities to segments within each phase to improve revenue contribution• Built supportive stakeholder relationships within Pioneer Credit to develop a deep understanding of business drivers and activity as well as facilitate continual improvement• Built extensive staff incentive programme to increase revenue whilst maintaining costs in the lead-up to successful ASX listing• Developed a culture of customer service, diligence, innovation, accountability and business consultation Show less

Sydney, Australia

Key Responsibilities• Providing insight into client businesses using innovative approaches to data analytics• Managing a professional and highly motivated team• Coaching and mentoring junior data analystsKey Deliverables• Driven growth within the Forensics practise, through both internal and external positioning• Established positive client relationships which have led to opportunities to be further integrated into their businesses

• Providing innovative thought leadership around data analytics, quality and process discovery issues that companies face• Leading complex and challenging data analytics projects end-to-end using a variety of methodologies & technologies• Providing insight into client businesses using innovative approaches to data analytics• Managing a professional and highly motivated team• Coaching and mentoring junior data analysts

Sydney, Australia

Key Responsibilities• Leading a diverse team to provide proactive and actionable analysis and identify opportunities and threats• Developing repeatable models and approaches to evaluate and quantify business opportunities• Generating insights that lead to continual and measurable improvements for managing the customer lifecycle• Engage with stakeholders to develop relevant reporting, analysis, marketing campaigns and subsequent process development to enable change and improve… Show more Key Responsibilities• Leading a diverse team to provide proactive and actionable analysis and identify opportunities and threats• Developing repeatable models and approaches to evaluate and quantify business opportunities• Generating insights that lead to continual and measurable improvements for managing the customer lifecycle• Engage with stakeholders to develop relevant reporting, analysis, marketing campaigns and subsequent process development to enable change and improve operational performance and efficiency• Portfolio forecasting, simulation and modelling• Managing external customer and supplier relationshipsKey Deliverables• Lead and mentor the Workflow and Analytics team in their use of analytical reporting, workflow process design, operational analysis and data discovery• Undertaken extensive research to map customer lifecycle and tailor marketing activities to segments within each phase to improve revenue contribution• Designed and managed implementation of the Performance Reporting and Analysis system, contributing to an annual operational revenue increase of 26% and serving as the organisations’ key MIS system• Built supportive stakeholder relationships within Credit Corp to develop a deep understanding of business drivers and activity as well as facilitate continual improvement• Established positive client relationships which have led to opportunities to be further integrated into their businesses• Developed a culture of customer service, diligence, innovation, accountability and business consultation which has led to team members being included in all strategic projects Show less

Spearheading analytical sales and consulting into top tier organisations throughout Australia and New Zealand. Responsible for product development, sales readiness and implementation of analytical applications.Key Responsibilities• Develop and drive effective marketing strategies and programs for the product set in conjunction with relevant executive stakeholders to achieve profitable outcomes• Provide internal leadership and knowledge-sharing for delivery team• Build… Show more Spearheading analytical sales and consulting into top tier organisations throughout Australia and New Zealand. Responsible for product development, sales readiness and implementation of analytical applications.Key Responsibilities• Develop and drive effective marketing strategies and programs for the product set in conjunction with relevant executive stakeholders to achieve profitable outcomes• Provide internal leadership and knowledge-sharing for delivery team• Build organisational competency on all aspects and issues related to selling, marketing, delivering and maintaining product set through effective coaching and mentoring• Conduct market and customer research to improve product performance• Develop partner network to support new and existing software sites• Develop and perform consulting work for clients focusing on:o Forensic Data Analysis and Fraud Modellingo Acquisition, Retention and Cross-Sell Modellingo Customer Segmentation, Experience and Market Basket Modellingo Forecasting and Optimisation techniques Show less

Delivering insights and actionable analysis to support strategy for Retail Banking productsKey Responsibilities• Developing and maintaining analytical CRM models to support both ‘business as usual’ and new campaigns.• Mentoring junior analysts and providing support through various areas utilising customer and branch analysis.• Presenting results to the business in “Plain English” to assist implementation

Established and managed an internal customer insights and decision support team.Key Responsibilities• Staff management and development• Customer base segmentation and profiling to identify marketing opportunities, reduce churn and develop loyalty initiatives• Campaign development, tracking and reporting• Online content, product and new market development• Data Warehouse design and development• Design, development and maintenance of intranet based internal CRM… Show more Established and managed an internal customer insights and decision support team.Key Responsibilities• Staff management and development• Customer base segmentation and profiling to identify marketing opportunities, reduce churn and develop loyalty initiatives• Campaign development, tracking and reporting• Online content, product and new market development• Data Warehouse design and development• Design, development and maintenance of intranet based internal CRM reporting package Show less

Established and managed an internal customer insights and decision support team within the Risk Management departmentKey Responsibilities• Product portfolio risk monitoring, analysis and reporting• Customer and supplier behaviour modelling resulting in implementation of claims fraud tracking system • Customer data collation and management• Staff management and development• Development of campaigns and initiatives and subsequent performance management

Doctor Of Philosophy - Phd, Public Policy Analysis

Centre for Social Research and Methods

Master Of Social Research Methods, Demography And Population Studies

Mba, Executive

Bachelor, Commerce (Business Statistics / Actuarial Studies)

Activities and Societies: ANU Ski Club President and Treasurer