Professional with over 30 years of experience in the hospitality and service sector. Started his career in operations, moved to the commercial area, working in structuring sales & marketing departments, training leaders and teams, implementing strategies, policies and procedures. Over nine and a half years, he worked as the general manager of a business club, where he doubled the revenue and promoted a turnaround. Founder of Elementa, helps companies and people understand and solve their challenges Worked in multinational and national companies, set up two start ups, and has participated in specific projects, such as the Confederations Cup in 2013. Held positions in marketing management and sales, commercial management, general management reporting on several levels, including abroad and directly to the Board / Presidency. Focused on the expansion and development of new businesses through partnerships and network relationships. Active performance in Brand Awareness with the creation of new visual identity and institutional campaigns. Developed and implemented programs of indicators, including for results and performance evaluation, always aiming to improve internal communication and employee commitment to achieve the company's goals.