Jolies Tan (柳偲) Email & Phone Number

Singapore

Portfolio includes: Data Centre and Cloud services (Colocation services, Public cloud solutions, Hybrid cloud, Cloud connectivity), Modern Workplace (Voice solutions, Contact centre solutions), Wholesale messaging (A2P SMS), and Adaptive Networks (SD-WAN)Other projects include: - conceptualise, coordinating and executing of TI’s own brand image library

MatcHub is a SaaS AI powered platform that matches talents with companies based on their career aspirations, personality and soft skills, in addition to their CV and experiences.Notable projects:- creating and cultivating telegram group- beta launch of web app- mentorship and job search events

GRL is the world’s leading Engineering Services and Test Automation Solutions firm helping engineers solve difficult hardware design and validation challenges in adopting digital interface technologies. GRL combines recognized industry experts, high performance test equipment, and automated test solutions; and offers deep domain expertise across.

Singapore

HTX is the first of its kind Science and Technology Agency in the world that brings together science and engineering capabilities across the Home Team Departments to transform the homeland security landscape and keep Singapore safe.Experience includes:- internal engagement- employer branding- outreach campaigns- social media strategy and execution: LinkedIn

Singapore

• MatcHub is a SaaS AI powered platform that matches talents with companies based on their career aspirations, personality and soft skills, in addition to their CV and experiences. Jolies is the marketing lead for.
• Directed the beta-launch of MatcHub’s platform with various product marketing tactics such as growth-hacking campaigns including webinars and social media targeting
• Guide and mentored marketing and UXUI interns in developing and executing campaigns and day-to-day responsibilities

Singapore

• Analysed markets and trends to generate marketing plans for the work year ahead.
• Coded and designed www.matchup.sg (website has moved to www.matchub.co) and maintained thewebsite
• Designed and helped build www.matchub.co on WordPress
• Devised, planned, and managed marketing campaigns and social media platforms(@matchub_co on Instagram and @matchub on Facebook) with help of google analytics and SEO

Singapore

Prime Wellness is a premium haircare brand distributor. Jolies handled different brand's brand marketing strategies. She also worked with her colleagues to discuss trade marketing strategies to increase the distributor's demand. Brands worked with: Mucota, Organic Way (OWAY), Aromatica, Look at Hair Loss, Pam & Roy, Daeng Gi Moe Ri

Shanghai

• Captive Media is a full-service creative, media & integrated marketing agency group based in China. Jolies faced clients from different industries and managed their expectations for their projects.
• Conduct brand study & market research to understand the client’s challenges & their market needs
• Devise ATL & BTL 360 marketing campaigns (ideation, bilingual copywriting, curate mood board), digital engagement mockups and media plan for key accounts such as Adidas & Oishi
• Plan and manage campaigns (ideation, procurement, execution) for key accounts such as Mido & SingChams
• Propose brand positioning, strategy, identity, visual systems for F&B and FMCGs clients
• Pitch & liaise with clients and work with designers to produce quality deliverable on time

Singapore

• Collect and analyse social media data, using web traffic metrics such as page visits, transaction size, link popularity, click-through rates, and cost-per clicks
• Implement content marketing & O2O campaigns to acquire, engage new account subscribers, and ensure positive, consistent user experiences
• Analyse, review, and develop Go-To-Market strategies for relevant target audiences

Singapore

• Spearheaded social media marketing campaigns – ideated and executed social media marketing campaigns
• Ideated content for Facebook (The Men’s Cave), Instagram (@themenscave) and Youtube (The Men’s Cave)
• Participated in brainstorming for marketing
• Increased social media engagement by at least 300% in the first month
• Designed marketing materials such as e-posters, videos and event branding boards

Singapore

• Create designs, concepts, and samples layouts based on knowledge of layout principles and aesthetic design concepts for posters and the initial designs for the new app
• Develop graphics and layouts for product illustrations, company logos, and Internet websites

Singapore

• Assisted Account Servicing Team to research and prepare detailed briefs according to clients’ requirements
• Supported in event management
• Assisted to proof-read clients’ materials and liaise with clients whilst managing the projects
• Participated in brainstorming

Professional Certificate, Digital Business Analytics

- Business Analysis Planning and Strategy Analysis - Requirement Modelling and Digital Solution Design - Digital Solutioning and Delivery

Professional Certificate, Digital Product Strategy And Management

Executive Certificate, Data Analytics And Data Visualisation

The Executive Certificate Programme in Data Analytics and Data Visualisation has been designed to support the strategic upskilling needs.

Bachelor Of Social Sciences, Communications And New Media (Hon)

(AY2016/2017) • Sheares Hall Block D Block Committee • Sheares Hall Sports Management Board Publicity I/C (AY2017/2018) • Arts Camp/ Arts.

Exchange Student, Marketing/Marketing Management, General

Modules taken: New Products Development and Management, Data Analysis and Visualisation, and Strategic Advertising Planning

Shanghai

NOC is an overseas start-up internship programme managed by NUS Enterprise, the entrepreneurial arm of NUS. Shanghai is the largest city.