- Develop and execute social media and influencer strategies on TikTok, Instagram, Facebook, YouTube, and Snapchat.- Manage influencer relationships and campaigns to boost brand awareness and sales, consistently meeting ROI targets. Successfully launch influencer marketing from scratch.- Deliver data-driven market research and competitor research to empower the entire team to drive successful campaigns.

- Led targeted email campaigns with strong conversion rates, optimizing strategies through data analysis and CRM systems for enhanced performance.- Conducted in-depth Chinese market research, providing our clients with insights and digital strategies to expand exposure and drive results, with a strong understanding of China digital landscape.

- Managed and grew WeChat and Weibo channels from 0 to 10K followers, executing social media campaigns that drove lead generation, boosted audience engagement, and gained 2K paid target audience through targeted campaigns.- Organized offline workshops and public speaking events that had reached 10k audiences.- Assisted with SEO efforts to enhance online visibility.