• Spearheaded omni-channel marketing campaigns that lead to a live show seasonal attendance of over 30,000;• Allocated $100,000 in marketing expenditure for media buy, influencer marketing, and content creation;• Planned and monitored project timelines for over two dozen live concerts across three inter-company teams;

• Established key marketing partnerships with local non-profit organizations and community stakeholders• Drove increased ticket sales through promotional campaigns on social media channels• Collaborated with local and regional teams to inform editorial content and programming

• Curated email newsletters raising average open rates by 9% and click through rates by 1% • Authored cross-promotion strategy and messaging for communications channels of over 20,000 contacts• Strategized and executed marketing direction for festivals and programs generating over $10,000 in revenue• Organized donation campaign for non-profit, collecting and contributing over $1000 in donations

• Curated bi-weekly newsletters that consistently reached a 35% open rate and +4% CTR• Provided competitive marketing analysis for agency clients and actively advised B2C marketing strategies.• Increased stakeholder engagement through purposeful and strategic online activity.

• Secured 30+ press hits for clients in a quarter in outlets such as NBC Bay Area, SF Weekly, Thrillist, and Eater SF.• Developed and launched effective press campaigns for BIPOC entrepreneurs, non-profits, and small businesses

Notable Project: UNDSCVRD Talent• Implemented an organic Facebook campaign that increased engagements by 1470% and impressions by 243%.Responsibilities:• Authored primary messaging and copy for communications channels with over 10,000 contacts. • Curated email campaigns that raised average open rates by 9% and click through rates by 1%• Designed, implemented, and monitored advertisements on Facebook Business Manager.

Notable Achievements:• Planned and executed iHeart Radio Study Break SFSU • Consistently reached five-figure impressions on Twitter for implemented social media campaigns.Responsibilities:• Curated social media posts to promote releases for artists such as Major Lazer, Lauv, and FINNEAS.• Distributed and maintained promotional merchandise for artists such as Half the Animal and Louis York.• Promoted artist events and releases through posters and fliers.• Developed relationships between In2une Music artists and local press outlets.• Organized, promoted, and hosted screening and listening events for major releases of artists.

• Increased brand anthropomorphism to raise follower engagement and improve brand relationship quality.• Curated social media posts to encourage engagement and discussion on local business news, events, and issues.• Designed and executed social media campaigns for the semester’s recruitment weeks.

• Facilitate the productivity and success of 16 officers through bi-weekly strategic planning sessions.• Increase brand positioning by advising the curation of social media campaigns and chapter recruitment videos• Designed and implemented a system to track chapter operations, recruitment, and service projects.

• Ensure customer satisfaction through the application of Chase Business Principles. • Establish credibility and rapport with clients and strengthen brand-consumer relationship quality.

• Increased website page visits during recruitment season by 244%• Merged social media efforts in Instagram, Facebook, and Snapchat with the Chapter Website to increase audience size. • Re-designed the Delta Sigma Pi – SFSU website to be more visually appealing and re-wrote heavy information sections.