Love all things marketing.I have an insatiable curiosity about people and their worlds. It helps me to walk in someone else's shoes, understand their perspectives, motivations, challenges and use this to craft stories to drive action. Currently a storyteller and communicator at NHS England working on campaigns to promote services that support vital healthcare research while protecting people's data. It's a fascinating mix of technology, privacy, and public education.I started my marketing career at Ford Motor Company but as I learned more about the world, I decided to use my marketing skills for good. I seek out organisations with a real purpose that I can help deliver, and I've led teams across NGOs, Government, EdTech and SaaS start-ups and scale-ups.My career is wonderfully squiggly, and together with all the people I've managed, coached and led, we've made a big difference in our own little worlds.