I craft compelling reads to connect readers with your brand story, delivering new information in an exciting manner while driving engagement and brand loyalty. Writing Portfolio: https://jolynchua.com/writing/Categories: Food | Travel | Retail | Fitness | TechContent Type: Articles, Descriptions, Newsletters, Website & App Content, Product Reviews & morePast clients include: Meta, Tripadvisor, Discovery Networks, Nurall, Footway, Sportamore, RunForest and Zula ►… Show more I craft compelling reads to connect readers with your brand story, delivering new information in an exciting manner while driving engagement and brand loyalty. Writing Portfolio: https://jolynchua.com/writing/Categories: Food | Travel | Retail | Fitness | TechContent Type: Articles, Descriptions, Newsletters, Website & App Content, Product Reviews & morePast clients include: Meta, Tripadvisor, Discovery Networks, Nurall, Footway, Sportamore, RunForest and Zula ► Newsletter writing for Footway's 1.4 Million subscribers across EU. Exceeded average open rate and click rate by up to 9 and 14% respectively ► Social media caption writing for Footway's and Sportamore's Facebook and Instagram pages► Website copywriting for Footway (footway.com) and Sportamore (sportamore.com)► Article, recipe description and product review (affiliate sales) writing for Asian Food Network (500K average monthly page views). Written articles and descriptions are among the top gainers in terms of page views by week. ► 300+ shares on reflective travel piece for Zula Show less

Capturing your fleeting moments for lasting memories in natural light Portfolio: https://dreamwithj.com/portfolio/Travel Photography: https://jolynchua.com/travel-photography/

Organise monthly Sport Climbing lessons at the CliffTeach and certify students in Sport Climbing Level 1, 2 and 3Privately coach students in climbing techniques

SEARCH-ENGINE OPTIMISATION (SEO) ► Optimize quality backlinks, keywords, page load speeds for AFC website using tools such as AHREFs, Screaming Frog and Google Search Console ► Compile trending keywords, topics and content format weekly for content team► Conduct competitor analysis and present findings to upper managementTRACK PERFORMANCE ACROSS ALL CHANNELS ► Produce website reports on campaign performance across AFC website using Google Analytics ► Track… Show more SEARCH-ENGINE OPTIMISATION (SEO) ► Optimize quality backlinks, keywords, page load speeds for AFC website using tools such as AHREFs, Screaming Frog and Google Search Console ► Compile trending keywords, topics and content format weekly for content team► Conduct competitor analysis and present findings to upper managementTRACK PERFORMANCE ACROSS ALL CHANNELS ► Produce website reports on campaign performance across AFC website using Google Analytics ► Track performance on Facebook, Instagram, Pinterest, Email marketing (EDM) and YouTube using Facebook Analytics, Pinterest Analytics, YouTube Analytics and Locowise► Improve social media content by optimizing post timings, length and keywordsMANAGE ALL AD-SALES CONTENT & MARKETING Major Clients Include Philips, Panasonic And Maggi ► Manage all client’s assets including content and display ads through Concrete5 CMS system and Google Adsense► Monitor campaign progress through weekly reporting on impressions, shares, page-views, video views, click-through rate and cost per click► Deliver successful campaigns in a timely and effective mannerFOOD PHOTOGRAPHY ► Capture and post-process photos in LightroomTLC FESTIVAL WEB DESIGN & EMAIL NEWSLETTER ► Work with external agencies in Philippines to deliver festival website in under 3 days► Design and disseminate festival newsletter to over 30, 000 subscribers Show less

MARKETING STRATEGY & EXECUTION FOR BRANDED CONTENT Major clients include Singapore Airlines, Alipay, Boeing, Toyota Motors, Tourism Malaysia, Tourism Taiwan, Ministry of Environment Japan, GoDaddy, ASICs, Hong Kong Tourism BoardCreate campaigns and work with Europe and APAC marketing teams for successful execution and post-performance reporting► Manage all digital ad-sales content & marketing on Discovery's (3.9M fans) and TLC Southeast Asia's (150K) Facebook, Instagram… Show more MARKETING STRATEGY & EXECUTION FOR BRANDED CONTENT Major clients include Singapore Airlines, Alipay, Boeing, Toyota Motors, Tourism Malaysia, Tourism Taiwan, Ministry of Environment Japan, GoDaddy, ASICs, Hong Kong Tourism BoardCreate campaigns and work with Europe and APAC marketing teams for successful execution and post-performance reporting► Manage all digital ad-sales content & marketing on Discovery's (3.9M fans) and TLC Southeast Asia's (150K) Facebook, Instagram & YouTube► Leveraged 20+ influencers' social media reach to expand digital campaign successFukushima Diaries | A Taste of Hong Kong | Fun Taiwan | You Me Malaysia ► Led You Me Malaysia Facebook campaign with India and SEA teams. Delivered 800K+ impressions, 100+ contest entries under 400 USD► Led A Taste of Hong Kong 4 Facebook, Instagram, YouTube, Discovery SEA web campaign. Delivering 740K+ impressions with TLC SEA and influencers under 300 USD► Conceptualised Fukushima Diaries articles, Facebook and DSC website content. Delivered 500K+ impressions with DSC SEA and influencers ► Social Media content planning and delivery for Hour China 2017 / 2018 with India, SEA and ANZ teamsCONTENT PROPOSALS DESIGN & IDEATIONPitch clients include APAC governmental organizations, airlines, tourism boards and MNCs► Generate marketing campaign ideas and talent list for each proposal and work with London team to create digital media planPROJECT MANAGEMENT FOR DIGITALLY-LED PROJECTSToyota Motors APAC | Singapore AirlinesGOING TOUGH WITH HILUX ► Collaborate with VR, production team and client's regional distributors to create key elements for application such as questionnaires, landing pages for 12 distributor sites, video hosting options for 360 videos, language for promos while adhering to branding guidelines for both Toyota and DiscoverySIA 787-10 DREAMLINER VR ► Collaborate with production house and client to ensure smooth VR production, application delivery and on-ground event logistics Show less

Conduct climbing certification courses with co-instructors for large groups >20

Worked with Rock Gym Pro - Management Software For Indoor GymsConducted safety briefings for new members of the gymConducted safety rounds in the gymManaged cashier, POS system on Rock Gym ProManaged equipment rental counter

► Planned and executed GNum’s launch at CommunicAsia 2014► Pitched and successfully raised S$7 million in seed funding as a team► Responsible for GNum’s marketing and branding strategy► Led conceptualization and design of digital and print assets► Managed teams in Singapore and China offiices to ensure timely delivery of IOS, Android and web applications

► Digitally produced five major new media projects► Led marketing efforts for over 10 local and international broadcast programmes► Accountable for the company’s overall social media strategy: communications, promotions, ad buying and integration. Key channels: Facebook, YouTube and LinkedIn► Grew Facebook fan-base by approx. 400% and YouTube views from >1,000 to over 16, 000 at zero cost► Conceptualized and pitched ideas to potential clients, broadcasters and… Show more ► Digitally produced five major new media projects► Led marketing efforts for over 10 local and international broadcast programmes► Accountable for the company’s overall social media strategy: communications, promotions, ad buying and integration. Key channels: Facebook, YouTube and LinkedIn► Grew Facebook fan-base by approx. 400% and YouTube views from >1,000 to over 16, 000 at zero cost► Conceptualized and pitched ideas to potential clients, broadcasters and distributors► Generated $200, 000 revenue in one year► Responsible for all B2B communications for new media projects► Spearheaded Oak3’s rebranding initiative, including website overhaul and redesign of offline and online corporate assets Key Projects► Terrorville – An interactive web thrillerCreated and led marketing campaign in Philippines, which achieved over 130, 000 unique viewers on YouTube and 163, 000 website page views in under 2 monthsChannels: Google Adwords, Social Seeding (NuffNang), SMS and email marketingDeveloped Facebook page and built a fan base of over 9,000 usersEstablished Oak3 as Google-YouTube’s first premium content partner in Singapore and the Philippines ► Yummy Science – Samsung SMART TV ApplicationSuccessfully pitched to Samsung and Media Development Authority for development assist grant of $150, 000Developed UI, wireframes, business model and gameplay Led requirements gathering, application design, development, testing and post-mortem review► Help Sam Escape – Interactive YouTube Drama for Cheil SingaporeDigital produced interactive drama, which achieved over 238, 000 unique views► Audition Platform – Interactive Casting Platform & Entertainment Industry Social NetworkDeveloped proposal, business plan and marketing campaignDesigned and built platform with a team of 6 developers. Features include searchable database, portfolio creation and management, casting call posting, scheduling and messaging system for both businesses and individual users Show less

• Review, classify and code postmortems for Virtual Worlds from Gamasutra• Extract and collate Virtual Worlds data from Kzero and Engage Digital• Identify trends in Virtual Worlds• Create data management system on Excel

Key Achievements:• 100% Positive Rating• 1000+ customer feedback received• Power Seller Status as of November 2008 • Winner in (top 50 sellers) eBay Shopping Spree promotion 2007• Successful dealings with customers from over 30 countries (E.g. United States, Australia, Germany, Hong Kong, etc)Responsibilities:• Photography • Create auction listing templates and content• Market, brand and advertise products through eBay blog, email newsletters and… Show more Key Achievements:• 100% Positive Rating• 1000+ customer feedback received• Power Seller Status as of November 2008 • Winner in (top 50 sellers) eBay Shopping Spree promotion 2007• Successful dealings with customers from over 30 countries (E.g. United States, Australia, Germany, Hong Kong, etc)Responsibilities:• Photography • Create auction listing templates and content• Market, brand and advertise products through eBay blog, email newsletters and Search Engine Optimization (SEO)• Handle global and local deliveries• Manage international customer relations Show less

• Create brand awareness on social media platforms, e.g. Facebook, Twitter and blogs• Research on target consumer segment• Develop marketing plan• Generate and edit website and game content

Key Achievements:• Approval from Vice-president and head of departments for marketing plan• Achieved target of $80,000 revenue daily at the PC show Responsibilities:• Develop a business proposal Zii products with 3 other teammates• Pitch, execute and evaluate our marketing plan• Undergo a 3-day PC show and store attachment to understand customer needs