I'm a seasoned digital marketing executive with more than 16 years of experience in SEM, display, YouTube ads, Google Tag Manager, Data Studio, and Google Analytics. My experience includes developing Internet marketing strategies for large e-commerce and lead generation accounts for major corporations. I also help mid-sized businesses excel in the competitive digital marketing landscape. I have successfully helped many clients scale their e-commerce businesses within 6-9 months resulting in anywhere from 25-150% increase in revenue by utilizing the latest Internet technologies available today. My experience includes managing the search program at Vegas.com, Caesars Entertainment, and various other large corporations. In addition, I have digital agency experience where I managed Google Ads for national theme parks and top national automotive dealerships. I've been a part of the Google Ads Partnership Program since 2012 and I am currently certified in search, display, mobile, YouTube, and Google Analytics.In 2012, I was recognized in Display – An Hour a Day for deploying successful online remarketing strategies. In 2011, I was featured on WordStream.com - AdWords Experts Share the Secrets of Their PPC Success. In 2009, I appeared in Direct Magazine for lead acquisition strategies and on Entrepreneur.com for search engine optimization.During my marketing career, I have spoken at numerous marketing conferences on the topic of Internet marketing including the 96th Annual Destination Marketing Association International Convention where I had the privilege of being one of four panelists to speak during the general session - "Google & the Global Consumer"​ with the Vice President of Global Online Sales at Google.During my tenure at the Nevada Commission on Tourism Google partnered with the NCOT on two case studies that showcased their effective use of the Google Display Network including In-Stream Video. Under my direction, NCOT successfully balanced traditional and emerging media to promote Nevada as a premier travel destination. The paradigm shift from traditional to emerging media accompanied by a slumping economy fostered a more efficient and targeted online strategy for NCOT. This new strategy resulted in record-breaking results for NCOT's advertising efforts generating the strongest ROI in the history of the organization.