Jo Lyn Lim Email & Phone Number

Malaysia

RESPONSIBILITIES▪ Product Marketing▪ Brand Marketing▪ Digital Marketing▪ Social Media▪ Copywriting▪ Plan and develop comprehensive marketing plans and budgets for clients/ business partners: o KanzenSuite CRM software o Hypester Mobile Auction Platform (In development) o Eazy.asia multi service app (In development) o CAYGO Cleaning service website and business process. (In development)▪ Work with cross functional teams to identify innovative ideas / opportunities and implement marketing strategies in line with business goals.▪ Monitor and track all branding and digital marketing campaigns to ensure efforts are on track against target.▪ Analyze campaign results and learnings to measure marketing performance and efficiency.▪ Develop creative content marketing and manage PR event for new product launches for both online and offline.▪ Oversee the marketing and design team in all marketing related campaigns and projects.

Kuala Lumpur, Malaysia

RESPONSIBILITIES▪ Product Marketing▪ Brand Marketing▪ Digital Marketing▪ Partnership Management▪ Social Media• Plan and develop marketing plan and budget for numerous watch brands, including Reebok Watches , TW Steel & CAT Watches.• Build and oversee the implementation of integrated marketing campaigns and activities E.g. tactical, branding, digital marketing and on-ground.• Monitor and analyze consumers learnings as well as marketing data to draw insights and track brand performance.• Develop creative content marketing and product education campaigns to drive product awareness.• Build media plans with relevant media agency and implement above and below the line campaigns to drive traffic to e-commerce platform and retail outlets.• Drive ROI on media and all brand investment.• Identify strategic partnerships to promote brand/ product growth.• Research and analyze new business opportunities.

RESPONSIBILITIES▪ Product Marketing▪ Brand Marketing▪ Digital Marketing▪ Partnership Marketing▪ Social Media▪ Copywriting• Plan and develop annual marketing plan and budget.• Manage and track marketing expenses based on approved marketing plan/ budget.• Plan and execute long and short term marketing projects and activities. • Strategize and implement integrated marketing campaigns , e.g. promotion, branding, public relations, social media, digital marketing and on-ground activation. • Develop creative marketing and product education campaigns, including content marketing for related materials to drive product awareness.• Work closely with internal stakeholders including AirAsia Group of Companies and external business partners.• Drive traffic and card conversion for brand website with the use of SEM & SEO.• Plan and execute marketing promotion to drive B2C card issuance via multi marketing channels including online and offline. • Plan and implement product repositioning to reach out to new markets and work closely with Operations, Web and Creative team on product relaunch.• Organize marketing data and analysis for campaign performance monitoring and track against KPIs to ensure objectives are met and surpassed.• Prepare campaign/ project reports for analysis purposes.

1. Brand Marketing:▪ Direct efforts in marketing and communications at strategic and tactical levels.▪ Support global tactical sales campaign through integrated brand marketing involving public relations, digital, social media, branding, on-ground and in-hotel real estate to achieve desired brand positioning as well as to boost sales.▪ Conceptualization of the new brand CI for Tune Hotels Group, manage brand campaigns and produce brand related videos, collateral, etc.▪ Organize launch events for hotel opening such as Tune Hotel klia2 Pyjama Party which incorporate public relations, social media and branding to create hype and talkability.2. Partnership Marketing• Championed co branding and tactical pro jects with brands such as Ai rAsia, Tune Talk andNikon, to name a few.3. Social Media• Lead and implement integration across Tune Hotels social media global platforms for the following countries: Malaysia, Indonesia, Australia, UK, Thailand, Philippines, Japan, India. • Plan and activate tactical e-commerce with the use of Tune Hotels social media platforms to support internet sales with strategic digital ad buys.• Manage external regional social media agency to develop and activate acquisition campaigns.4. Copywriting/ Brand Content• Custodian of all brand related content.• Responsible for creating and defining the direction of brand content for brand guide and website.• Conceptualise direction for brand related projects.• Responsible for content crafting in marketing and branding campaigns.

1. Social Media/ Digital Platforms Management:▪ Manage the brand websites, Facebook and Twitter accounts for Nando’s Malaysia and Nando’s Singapore.▪ Constant monitoring of public relations related matter through all known media platforms.▪ Manage ‘Cluckers’ – a group of Nando’s advocates consisting of social media KOL.▪ Plan and organize events as well as maintain healthy working partnerships with local influencers.2. Customer Feedback Management:▪ Manage and monitor customer feedback from all channels and escalate to relevant internal stakeholders.▪ Generate monthly guests feedback reports for analysis and improvement purposes.3. Local Restaurant Marketing:• Plan and d evelop marketing materials for tactical campaigns to boost awareness andsales.• Organize and execute area assessment together with restaurant managers to identify andestablish go to market strategy• Plan and execute ground activation activities to generate talkability and promote top ofmind recall.• Assimilate and interpret brand health check and other quantitative data.4. New Restaurant Opening:• Co-ordinate with designer to create point-of sale materials for new restaurants opening.• Conduct brand training and orientation sessions to restaurant staff members prior to opening.5. Customer Relationship Management:• Support the development and launch of Nando’s Card• Championed the conceptualization of Nando’s Card 101 Handbook .

RESPONSIBILITIES:▪ Lead a team of junior researchers and ensure monthly KPI is achieved.▪ Responsible for maintaining information databases.▪ Engage with internal stakeholders to upkeep data quality.▪ Provide direct marketing support; process and manage sales leads.▪ Generate new business opportunities through incoming sales leads.