Jolyn Tan Email & Phone Number

Singapore

Planned strategic direction and positioning of social media channels resulting in as high as 152,000 new followers, x2 positive brand sentiments, and 76% increase in engagement for globally recognised clients.Cultivated and fostered a vibrant social community by leveraging effective content strategies and community growth tactics.Monitored the social media landscape through social listening for the latest trends; sought out actionable opportunities in generating social conversations and reactive posts.Astutely studied and analysed social metrics and organic performance trends of owned channels as the trusted subject matter expert of social media platforms, to give data-backed recommendations that fit client asks and campaign goals.Drove content strategy and KPI benchmarking in pitches through channel diagnostics, competitor analysis and industry benchmarking.Stay sharp on the pulse of the latest trends and developments in the social media landscape, such as industry news, competitors, influencers and relevant partners to diligently seek out actionable opportunities in generating social conversations.

Singapore

Power up tailored social media content strategies for both enterprise and SME clients (LinkedIn, Facebook, Instagram).Bridge as the consultative voice to regional clients that elevates their social media with an end-to-end game plan from pitch to executionTackle the social media landscape as a problem-solver and the much-needed solution to clientsSummon creative flair in writing compelling social media copy for B2B and B2C clients that supercharge reach and engagementApply extensive market research and market listening to conceptualize a holistic content strategy and visual direction for sales pitch and new clients. Drive performance metrics through Google Data Studio reports to clients on a monthly basis to review and refine strategies, as well as provide next best steps to take social plages to the next levelSpearhead initiatives for the young organic social team as the team lead, by paving new internal processes and workflows for inter-team harmony.Propel EDM campaigns with insightful content that prompts audiences to take actionDive into SEO copywriting for blogs and websites, and landing pages.

Singapore

Managed key projects with global clients across a wide range of industries, including leading organizers like Reed Exhibitions, Clarion US, and Messe Duesseldorf Asia.Handled all client communications as the project lead point of contact. Provided data-backed recommendations to clients, as well as developed client onboarding and training materials from scratch.Analyzed user data and used in-house CRM tool to craft strategic email content for as many as 40,000 users, to push app usage and conversion of the business matching app.Managed and oversaw day-to-day operations of the Customer Success team.Ideated new product features together with the Product Development team, through understanding some fundamentals of coding, and by providing customer insights I earned.

Singapore

Wrote market insight press releases for The Edge, Straits Times, and Channel News Asia, through data analysis and market research of 4 key portfolios (office, industrial, auction, residential)Crunched supporting data and market forecasts to the consultancy, rental and sales team in closing key deals.

B.Sc. (Hons.), Real Estate, Specialization In Real Estate Finance

Science

Activities and Societies: Modern Dance Club Participated in Singapore Youth Festival and achieved Gold with Honours award.