Working in urban ad agencies, I excelled in the results-driven world of advertising/marketing, the ever-changing landscape of tourism, and the unique nature of local markets and their customers. As a rural resident, and self-described eco-nut, my family life revolved around local food, and a strong commitment to rural economies and sustainable farms. Volunteering around Agricultural Societies, gardening groups and Chambers of Commerce tables gave me a real insight into the challenges being faced in rural Canada, and by my local farmers. More than 10 years ago, I combined my professional and personal pursuits into a marketing consultancy that worked to push rural economies ahead. I have enjoyed leading collaborative marketing projects, consulting with economic development groups and destination marketing organizations as well as assisting small rural start-ups in finding solid economic footing. Some of my favourite work involves working directly with agritainment farmers in planning their agritourism opportunities and marketing. My down-to-earth nature, and analytical approach have grounded the work in thoughtful strategy strengthened by uniquely creative ideas. Recently, I have focused passionate efforts on agritourism product development and the local food, direct-to-farm economy. Over the years, I have enjoyed working with the public service, and progressive entrepreneurs, as well as many wonderful national non-governmental organizations. Keenly focused on sustainable and responsible results, I strive to be a responsible steward for the economies of tomorrow. I work hard to stay up-to-date in social, and mobile communication trends, and always keeping an ear out for the next progression in the industry.