Jo(Anna) Burton Macarthur Email & Phone Number

Agritainmentweekly.Com

AgritainmentWeekly.com is currently a personal blogging project, with the aspirations of becoming an industry collaborative. Regular, sometimes weekly, postings on my AgriTourism blog cover topics in marketing strategy, site design, analytics, online branding, and other interesting challenges and opportunities that I have in my consultancy practice, MacArt Studios. AgriTourism is my natural passion and life's work. It represents a combination of my experience and interest, and has provided the opportunity to work with progressive farmers and rural landowners and to develop natural facilities where memories are made! AgriTourism offers heritage farm properties a diversified and sustainable revenue source that relies on the engagement of a community and the re-energizing of our conversation about food and food production. I enjoy collaborating with budding AgriTourism facilities on site development, marketing strategy, proposal writing and creative brand development. I have worked with attractions from coast to coast to coast to coast all over Canada and the Unites States. I am keen to learn about Europe's Agritainment Market in coming years.

Ontario, Canada

Home Based business that supports the agritourism economy by working directly with the continent's leading operators and managers. We create fun on the farm, to draw more families outdoors, connecting with each other, the land, and the food it grows. It's much more than a business... but it is how we support our farm family. Entrepreneurship at its best! (most days) Check us out and tell your friends! www.MacartStudios.com

Ottawa, Ontario

For more than 10 years, Jo directed marketing and community programming for this popular family attraction. Partnerships with media and local not-for-profits were instrumental in increasing client loyalty and building brand. In-house marketing programs in food service, merchandise and redemption games have driven increased revenues and word-of-mouth.

Haliburton Ontario

When a group of committed local residents were setting up their not-for-profit organization geared to local sustainable economies, they were quick to collaborate with Jo. Providing technical direction, staff leadership as well as strategic planning, Jo was able to increase and enhance staff & volunteer engagement while also being successful in many funding programs and development projects.

Aylmer, Ontario

When a heritage apiary with decades of agricultural expertise needed a little strategic encouragement into Agri-Tourism, they turned to Jo for leadership, ideas and marketing campaigns. Years of successful growth now behind them, this AgriTourism attraction still counts on ongoing marketing supports and direction through their continued growth.

Ontario

Over the years OFFMA has brought together Ontario’s most progressive and exciting farmers to market themselves directly to the public. Jo has guided and collaborated with the OFFMA team through several marketing campaigns.

South Nation Watershed, Ottawa, Ontario

In the South Nation watershed, water stewardship and resource management is overseen by SNC. A collaborative of dozens of scientists, engineers and elected municipal officials, the conservation authority regularly engages in public awareness campaigns and stewardship messaging. Jo has worked with the communications department and the Board of Directors since 2003 on various communication programs.

Ottawa, Ontario

When a group or rural land-owners and attraction operators decided to work together, they asked Jo to develop the organization, build the relationships and market the collaborative. The brand, and related marketing programs now known as “Ottawa’s Countryside” was initially a strategy brief on Jo’s desktop.

Ottawa, Ontario

Working with Ottawa's leading ad agency offered many opportunities in retail and tourism marketing. I was responsible for client services and marketing coordination for some exciting campaigns for Ottawa Tourism, Ottawa Conventions, Bluesfest, Canada Post, the Rideau Centre, among many others.