Jo Maggiore Email & Phone Number

New York, NY, US

• I am a go-getter who initiates business with top reputable agencies such as AFG&, Chemistry, CDM NY, CDMi Connect, Della Femina Advertising, MRM/McCann Worldwide, and Ogilvy/RedWorks NY. I began this business in 2013.
• From creative emails to publishing and website redesigns, my flexibility and willingness to produce innovative, customized content demonstrates my ability to work with a variety of people and be adaptive to fit their.
• My agency, media, and PR contacts portfolio is extensive. I have built a reputation for excelling at using creative cloud design tools, producing client presentations, website and television content production and.

Whippany, New Jersey, US

• I was Creative Director of the $20.9M omnichannel media agency and led the creative development of several New Jersey state initiatives by introducing innovative concepts and managing projects from concept to.
• I led a team to win multiple New Jersey State initiatives: NJ Clean Energy Program, Paid Family Leave, and Census 2020, which increased agency profits by over $7M.
• I recruited NY Sports Club as a new client through previous relationships formed at Town Sport, Inc. while working at GNC, which generated $25K per month of new revenue for the agency, and the agency became AOR.
• I changed the process of how the company operated, teaching them how to properly bid clients, manage the preplanning for production, and maximize each job’s potential revenue by managing the project’s workload and.

Pittsburgh, PA, US

• In this role, I developed project processes and timeless for a vertically integrated team at GNC from packaging through a multi-level marketing campaign. Working with seven designers and four copywriters to integrate.
• I led a team to work with outside vendors and cross-functional internal partners to lead the development of GNC.com’s rebranding and transition from primarily print marketing to digital marketing and maximize the use.
• I led a three-month project for the strategic creative DTC development of the BodyDynamix Slimvance brand, which became GNC’s #1 selling product in 2018.
• I organized and planned the brand campaign launch of a subscription box, myProAccess, increasing the Q1 membership of 78,000 to 585,000 by Q3, with a total revenue increase of 650%.
• Within one month, I completed enhanced brand content development and production of video and info-graphics for GNC’s Amazon Storefront program to produce digital ads, working closely with Amazon on their digital ads.

Boca Raton, FL, US

• In this role, I developed project processes and timeless for a vertically integrated team at GNC from packaging through a multi-level marketing campaign. Working with seven designers and four copywriters to integrate.
• I led a team to work with outside vendors and cross-functional internal partners to lead the development of GNC.com’s rebranding and transition from primarily print marketing to digital marketing and maximize the use.
• I led a three-month project for the strategic development of the BodyDynamix Slimvance brand, which became GNC’s #1 selling product in 2018.
• I organized and planned the brand campaign launch of a subscription box, myProAccess, increasing the Q1 membership of 78,000 to 585,000 by Q3, with a total revenue increase of 650%.
• Within one month, I completed enhanced brand content development and production of video and info-graphics for GNC’s Amazon Storefront program to produce digital ads, working closely with Amazon on their digital ads.

New York, NY, US

I spearhead and developed targeted digital, print, web, POP, and social media retail television and video marketing for WalMart and Target to promote TracFone brands Straight Talk and NET10 for store sales. By streamlining the project’s processes, procedures, and staff, I produced the campaign within the time and budget constraints of the product.

New York, NY, US

• Colgate-Palmolive’s CPG Global Accounts for home care, oral care, personal care and Hill’s Science Diet pet care brands for US, Latin America, Europe & Middle East regions.
• Lead Creative for the Global Integrated Marketing Campaign for Colgate Total Professional Clean resulting in 60% additional sales in Latin America.
• Collaborated directly with the client’s innovation team on product development inclusive of packaging, product flavoring and scent.
• Managed senior through to junior creatives as well as production team for global brands.
• Creativity’s ‘Ad of the Month’ Campaigns, ‘Red Dragon’:30 TV for Max Fresh toothpaste.

New York, NY, US

• Served as key creative on the $500+ million AT&T Wireless re-branding retail effort.
• Interpreted strategic objectives into tactical initiatives, directing consumers to the AT&T store for their wireless solutions. Managed team of six creatives: copy and art directors.
• Drove the creative development of retail advertising from concept to completion in a fast-paced environment. Implemented and streamlined creative process leading to the production of over 30 radio spots and 3,000.

New York, NY, US

• Clients: GateWay Computers, Tiffany, L’Oreal Cosmetics & Hair Care.
• Multiple Effie Award winner: L’Oreal Visible Lift Foundation GateWay YourWare Program

A&P is where I acquired my love for advertising. Working on Compaq, UPS, Aetna, & BMW, I learned how to handle a 100 hr workweek while effectively creating smart, beautiful print advertising.

Bfa, Advertising And Graphic Design

Web Animation + Interaction