Jo Hayes Email & Phone Number

New York, NY, US

New York, NY, US

New York, NY, US

New York, NY, US

Produces data-backed solutions for business dilemmasDevelops bespoke measurement programsCultivates trust and partnership with client teamNurtures talent and promotes team cultureFosters essential cohesion with strategy, tech and media

New York, NY, US

New York, NY, US

Moscow, RU

• Directs all analytic executions of campaigns by implementing QA’ed tagging, managing vendor and site developer relationships, delivering timely and helpful optimization suggestions and conducting full analysis of all.
• Generates measurement strategies to determine primary campaign objectives and establishes key performance goals in order to successfully channel client investment towards efficient tactics
• Provides comprehensive training to new and existing team members and coordinates with all levels of analytics, from entry to senior management, on department efficiency

Moscow, RU

• Investigates effectiveness of branding and DR initiatives by aggregating results from raw data, brand studies, audience measurement metrics and social sentiment and provides in-depth analysis to guide optimizations and.
• Collaborates with strategy, investment, trafficking and external teams in order to create successful, data-informed campaign planning at the highest level of execution

New York, NY, US

New York, NY, US

• Strategically designed and launched direct response and branding campaigns based on market research and competitive analysis
• Generated in-depth reporting on past and current performance while optimizing towards campaign goals
• Main conduit for client objectives while attaining beneficial advertising rates and fostering relationships with key publishers
• Collaborated with Ad Ops team regarding campaign trafficking deliverables
• Vetted and managed Affiliate partners to drive incremental consumer engagement and conversions

• Organized all PR events including concerts, fundraisers, performances, in-house occasions and outside, community involvement
• Developed creative identities for events and creatively produces promotional materials
• Managed brand image and maintains healthy and frequent communication with clients

• Managed operations for a business with over 365 families and 15 staff members
• Prepared budgets and analytical reports, directed client communications, maintained social media marketing
• Planned all aspects of special events including workshop promotions, fundraisers and performances
• Increased profitability through improvements in customer service and relations

Conducted on-site research at the Las Canoas site in Naco Valley Directed, in Spanish, up to 16 archaeological workers in excavationCompleted extensive research paper detailing findings and analysis that was presented at the 75th annual SAA Conference

Regulated planning, assembly, and event organization of large and private parties Composed marketing emails to exhibit specific promotions and eventsCoordinated reservations, servers and hostesses at a fine dining establishment with a seating capacity of 250

Sévres, Il De France, FR

Developed and introduced a pilot radio station, through market research, to be launched in NovemberDigitally programmed music through various computer systems for interactive radio featureBroadcasted on-air and completed specific song tracking for station playlists

Researched marketing projects and edited and distributed advertisement materials Maintained responsibility for company expenses and insurance account managementExecuted basic office tasks and arranged product orders

Acted as direct assistant to the PR headContacted and distributed promotional material to Internet blogs and record storesClerical work: mailing, photocopying, printing, invoice organization, etc.