My world filled with words at 8 years old when I was introduced to Enid Blyton, a popular British author. Fast forward a couple of years my career naturally led to SEO copywriting. translations, proofreading and editing. During the last few years I moved my focus to 100% SEO. Aside from the freebie courses on AHREFs & SEMrush, I also studied an intensive affiliate SEO course covering backlink strategy, link building, citations, building E.A.T, outreach, silos, site architecture & snippets.My projects have spanned from SEO within Airbnb, travel OTA's, booking platforms, Google My Business strategies, recursive keyword research, mapping out KWs to URLs to on-page optimisation.As a linguist fluent in English & Spanish I have those forensic eyes for minor details. I can seek out nuggets using analytical tools, map out data & present it like a pro, plus make it easy for clients to grasp & follow.I'm an effective communicator who easily works under minimal direction & I thrive on getting results, it's kinda addictive.
Independent Consultant
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Hospitality Growth Consultant | Boutique Stay Marketing | Airbnb StrategistIndependent ConsultantUnited Kingdom
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Search Engine Optimization SpecialistSelf-Employed Jan 2018 - PresentLiaising closely with small businesses, agencies & corporate I offer a complete white label SEO service improving search engine visibility to maximising keyword research.An essential part of my work ethic is to prioritise my workflow, communicate effectively across the board, build meaningful & trustworthy relationships with clients.➜ Implemented OTA automation to increase occupancy rates, revenue & guest communication, streamlined daily & routine tasks through essential SaaS… Show more Liaising closely with small businesses, agencies & corporate I offer a complete white label SEO service improving search engine visibility to maximising keyword research.An essential part of my work ethic is to prioritise my workflow, communicate effectively across the board, build meaningful & trustworthy relationships with clients.➜ Implemented OTA automation to increase occupancy rates, revenue & guest communication, streamlined daily & routine tasks through essential SaaS metrics, dynamic pricing strategy, grew reviews, audits & performed competitor analysis. ➜ Measured & monitored performance for booking conversions such as booking lead time, returning guests & listing views. I frequently performed recursive KW research using AHREFs, KW Finder & SEMrush for vacation rental listings within Asia to suggest new branded keywords, missed KWs and KW mapping. Ran content analysis to avoid KW cannibalisation before suggesting new content ideas.➜ Developed a check in/out strategy to enhance the guest experience and increase 5 star reviews➜Optimised Airbnb listings with SEO. Key achievements included outperforming Airbnb’s market median 1st-page impressions; I boosted clients’ listings from 1,470 to 43,000 1st¬-page impressions, which converted into a 86% year-round occupancy. ➜ Wrote SEO optimised web and blog copy with SurferSEO ➜Delivered a site audit for a solopreneur’s website. Full site optimisation by ramping up the page speed from 29 to 70, fixed technical issues HTTP t9 HTTPS redirects, optimised images, reduced plugins & CDN set up. ➜ Built an E.A.T. strategy for new pillar topics for Layer 8 Solutions, Canada.➜ Built & designed a website with Elementor & WP, GMB set up, KW research, wrote & optimised SEO content for Beach Crew Bali. Show less
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Elt Content Creator | Elt CopywriterElite English Sep 2010 - 2018Santiago, Santiago Metropolitan, ChileI watched business executives fumble through presentations in English, Q&A sessions, and written reports. I researched flaws related to English teaching methods & built & wrote unique English language materials to accelerate & improve learning English as a 2nd language in Santiago. ➜ Content writing for teaching materials spanned across a diverse portfolio of subjects to include mergers, acquisitions, sustainable energy, foundations dedicated to educating new generations on the… Show more I watched business executives fumble through presentations in English, Q&A sessions, and written reports. I researched flaws related to English teaching methods & built & wrote unique English language materials to accelerate & improve learning English as a 2nd language in Santiago. ➜ Content writing for teaching materials spanned across a diverse portfolio of subjects to include mergers, acquisitions, sustainable energy, foundations dedicated to educating new generations on the principles of a free, responsible society & finance. ➜ Content publishing/uploading➜ Competitor research/analysis➜ As a natural communicator, I outreached easily, upsold our materials & acquired new contracts. Show less
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International Experience | Blogger & MusingsFreelancing For Myself 2009 - 2010South East Asia & AustraliaSoft Skills Combined with Travel I took to the road in 2008 & explored 10 countries, combining travel & work.➜ I volunteered at an animal shelter, worked in a winery & started a blogging journal.➜ I created & launched britannicaabroad.com, my musings on travels.➜ I wrote & contributed to articles about wine and travel in Australia➜ Learned how to adapt to unanticipated situations and improvise new plans due to periodic travel mishaps and unexpected… Show more Soft Skills Combined with Travel I took to the road in 2008 & explored 10 countries, combining travel & work.➜ I volunteered at an animal shelter, worked in a winery & started a blogging journal.➜ I created & launched britannicaabroad.com, my musings on travels.➜ I wrote & contributed to articles about wine and travel in Australia➜ Learned how to adapt to unanticipated situations and improvise new plans due to periodic travel mishaps and unexpected events.➜ Cultivated language and communication skills through contact with people from around the world. ➜ Learned to use non-verbal and verbal communication to overcome communication and language barriers.A mind-opening year jam-packed with newly acquired skills. Show less -
Brand Embassador | Email CopywriterUnited Pets Srl 2008 - 2009ChileI joined United Pets as part of their brand ambassador program & helped raise brand awareness in Latin America by driving high-quality referrals. ➜ I represented the brand in events & exhibitions & launched email campaigns. ➜ A key part of my role was to build & grow relationships, which gave me valuable insight into natural leadership & marketing to new audiences.
Jo Micklewright Education Details
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University Of Warwick - WmgApplied Linguistics -
The Affiliate LabRanking, Monetizing, And Flipping High-Competition Affiliate Websites
Frequently Asked Questions about Jo Micklewright
What company does Jo Micklewright work for?
Jo Micklewright works for Independent Consultant
What is Jo Micklewright's role at the current company?
Jo Micklewright's current role is Hospitality Growth Consultant | Boutique Stay Marketing | Airbnb Strategist.
What schools did Jo Micklewright attend?
Jo Micklewright attended University Of Warwick - Wmg, The Affiliate Lab.
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Jo Micklewright
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2makeawish.org.uk, make-a-wish.org.uk
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