Jon Agay Email & Phone Number

Hoboken, New Jersey, Us

Accountable for total P&L delivery and leading complex North American business unit consisting of several brands that play across multiple personal care categories, including skin, sun, face, body and hair care. Responsible for developing and implementing turnaround plan that includes portfolio simplification, manufacturing consolidation and a new operating model that’s increasing core SKU velocities, reducing complexity and delivering significant margin expansion.

The Angel Group is a growing community of industry pros and peers who invest in early stage CPG brands.

Boulder County, Colorado, Us

Accountable for building a high performing marketing organization, leading all brand building and innovation efforts, creating internal/external hybrid agency model and serving as a critical member of leadership team. Planterra closed down in December 2022.- Implemented new processes and discipline to develop data-driven strategies, plans and selling stories that helped Ozo become the 3rd fastest growing plant-based brand.- Launched award-winning chicken and bacon innovations that grew 52 week consumption +120% and households +18%.- Created integrated campaigns that brought to life “True Bite” brand promise and grew brand awareness +46%, ad recall +100% and social following +100%.

Battle Creek, Michigan, Us

- Selected by Kellogg’s vice chairman as an advisor for Corporate Venture Capital arm investing in food start-ups, to partner with CEOs/Founders, execute their growth vision and maximize impact from limited resources.- Accelerated innovation plans for investment brands and infused start-up learning into concurrent Kellogg roles, to develop and foster an entrepreneurial culture.

Battle Creek, Michigan, Us

Led 14-person team, which designed, owned and executed 360 commercial plans, DTC platforms and creative campaigns for RXBAR, Kashi, Bear Naked and incubator brands.- Developed six campaigns in six months across RXBAR, Kashi and Bear Naked, which included linear TV, CTV, audio, SEM, display ads, email, social media, PR, influencer programs and shopper tactics.- Delivered RXBAR.com monthly DTC revenue targets and achieved +300% ROAS on digital marketing campaigns that combined performance marketing and programmatic digital media.- Implemented foundational marketing tools and processes to improve discipline and effectiveness.

Battle Creek, Michigan, Us

Created and led North America incubator unit, which ultimately merged with the Natural & Insurgent Brands group. Accountable for total channel P&L, brand ownership and A&P spend.- Developed asset-light operating model that utilized entrepreneurial principles and met profit targets.- Grew Joybol e-com sales +200% and expanded distribution from 200 to 2,000 grocery stores.

Battle Creek, Michigan, Us

Led global expansion of new Joybol brand and developed new go to market models.- Developed and executed entrepreneurial go-to-market model, including new field marketing and campus ambassador program, to drive targeted awareness, conversion and advocacy in U.S.- Developed and presented sell-in story, in partnership with customer account teams.- Slashed COGS by 63%, which improved margins by 70% and unlocked higher velocity price points.

Battle Creek, Michigan, Us

Accountable for developing and executing a multi-year strategy for global and regional breakthrough platforms.- Uncovered unmet millennial needs within morning occasions, leading to innovation opportunities.- Launched award-winning Joybol brand in the U.S. and U.K., via iterative, design-thinking approach.- Won W.K. Kellogg Values award, the company’s highest honor, for leading the Joybol initiative.

Battle Creek, Michigan, Us

Accountable for leading and executing 5-year innovation pipeline, portfolio development and innovation best practices across Eggo, Morningstar Farms and Special K. - Launched new Eggo Breakfast Sandwich, which grew Kellogg handheld breakfast share by +1.2 points.- Expanded Morningstar Farms into veggie ready meals segment, increasing eating occasions for brand- Launched new Special K Crustless Quiche, which drove double digit brand growth in distributed stores.

Battle Creek, Michigan, Us

Led innovation for $60 million Bear Naked Brand. Accountable for 5-year roadmap and new growth platforms for natural brands.- Launched three new Kashi ancient grain granolas, four new Bear Naked granolas and four new Bear Naked health and wellness bars in just 13 months.- Developed ambitious 5-year growth vision and innovation roadmap for quadrupling Bear Naked business, based on new hunting grounds and growth platforms.

Battle Creek, Michigan, Us

Led complex $650 million Keebler Cookies portfolio. Accountable for total channel P&L, Brand Ownership and $13 million A&P.- Led turnaround of declining Keebler brand with new Masterbrand vision and plan, which drove 52-week unit sales growth of 5.8%, strengthened margins and improved mass media ROI by 500%.- Increased print ROI by 16%, driven by award-winning “Be a Good Cookie” cause marketing promotion.

Battle Creek, Michigan, Us

Led $600 million accompaniment crackers portfolio, which included Town House, Club, Toasteds, Saltines and Carr’s. Accountable for total channel P&L, Brand ownership and $18 million A&P.- Delivered consecutive years of $60 million in sales for new Town House Flipsides innovation, earning Nielsen’s “Breakthrough Innovation” award.- Developed new brand positioning and innovation growth platforms for Town House and Club crackers, leveraging TNS Needscope research and Kellogg’s need/occasion segmentation.

Battle Creek, Michigan, Us

Accountable for Brand and Innovation Strategy, Communications, Media Planning and $12 million A&P.- Led Apple Jacks repositioning and new ad campaign, which included dynamic rich media, that drove 2.3% base sales growth; and launched Grab-n-Go cereal packs to expand occasion consumption.

Battle Creek, Michigan, Us

Accountable for Budgeting, Forecasting, Activation, Partnership Management and $14 million A&P.- Led award-winning “Earn Your Stripes” integrated marketing campaign that included partnerships with Little League World Series, ESPN and Girls on the Run, which led to 1.4% base sales growth.

Winston-Salem, Nc, Us

Developed breakthrough innovation concepts for Champion Athleticwear.

New York, Ny, Us

Led multi-disciplined teams in the development and execution of +$20 million integrated advertising campaigns for clients such as Kraft Foods and Blockbuster Video.

New York, Ny, Us

Developed and executed $35-$50 million media plans for clients such as Unilever, General Mills and Wilson Sporting Goods.

Mba, Marketing And Finance

Bba, Marketing