Jon Allmon Email & Phone Number

Plano, Texas, United States

Provides PR, marketing and communications counsel to multiple clients▪ Authors press releases & pitches, and delivers them via Meltwater▪ Conducts market research to assist organizations in identifying and engaging with their target audience(s)

Dallas/Fort Worth Area

Maximized productivity of multi-million-dollar budget through data-driven decisions and fiscally responsible execution. Managed 4-person team that created & ensured all coupons/offers activate accurately and disclaimers were accurate. ▪ Oversaw entirety of end-to-end processing of national media program including but not limited to planning, budgeting, procurement, logistics, analysis, testing, contract negotiations, and agency & vendor relationships.▪ Managed team that closely monitored promotional calendar, ensuring all marketing assets were reviewed and approved on time with accurate legal language, and created all barcodes and online offers. ▪ Interpreted CRM/Consumer Insights analytics and made results-driven decisions. Clearly presented recommendations to earn leadership approval when needed. Initiated consumer-driven shift from print to digital in identified markets. ▪ Authored, organized, and analyzed numerous A/B tests to optimize ROI/ROAS. Partnered with Corp Testing & APT. Black Friday page reduction test saved $500K (~$2M when scaled) with zero impact to sales. ▪ Deployed negotiation strategies that delivered -1% rate savings despite 30% YOY reductions in spend (70% reduction over last 3 years). ▪ Championed data-sharing initiative to largest publishers. Consulted on urgency of increasing data-sharing initiatives to better quantify ROI and ROAS. Gained key volunteer publisher to pilot with CRM team (halted due to COVID-19).▪ Continuously focused on optimizing systems; partnered with IT frequently to identify and implement improvements to antiquated legacy systems. Partnered with marketing merchants to clean up new and old brands, sub-lots, etc.

Dallas/Fort Worth Area

Managed analysis program focused on coordinating all testing efforts internally with Corp Testing & APT. Initiated data sharing initiatives and data match projects.▪ Successfully raised ROI from negative $0.65 to positive $2 over 3 years. Worked closely with outside agency on strategy; shared data. Utilized YOY negotiation savings, enhanced targeting/distribution, and production changes.▪ Served as primary IT Business Analyst for technical/data transition of legacy agency’s system to new system. Focused on identifying potential “breaks” in system. Worked closely with new partner; created/tested data feeds.▪ Awarded JCP “Warrior Coin for Service”, 2016 (given to top 400 out of 100,000 staff). Served as Business Resource Team (BRT) Chair for JCP’s volunteer program. Organized/promoted outreach events to 400+ members/home office.▪ Drove data sharing/maintenance efforts; ran ad hoc SQL queries; created reports and investigated system issues.▪ Coordinated internal testing efforts. Data matches defined effectiveness in diverse markets; optimized distribution.

Dallas/Fort Worth Area

Managed marketing media initiatives focused on data integrity of 1700 newspapers and 1100 retail stores. Collaborated extensively with cross-functional teams on data analysis and system issues.

Dallas/Fort Worth Area

Served as lead BA in charge of requirements gathering and communicating business needs to IT for internally-built Media Placement Management (MPM) system.

Dallas/Fort Worth Area

Managed all equipment needs for 10 different Division I sports programs, including Men’s & Women’s Basketball

Dallas/Fort Worth Area

Oversaw entire placement process which included managing distribution quantities/insertion dates for 1300+ newspapers and 40-50M pieces per event.