Jon Blankenship Email & Phone Number

Tennessee, United States

Mckenzie, Tennessee, United States

Greater Nashville Area, Tn

Manages, directs, and supports the digital communications team serving the DAR division of Vanderbilt University. Manages two employees: the Assistant Director of Email Communications and the Assistant Director of Digital Communications. Leads the strategy, planning, execution and analysis for DAR digital communications including broadcast email, web and social media for multi-million dollar giving campaigns.• Leads, plans and increases the performance of email campaigns through testing, design and content management; team sends more than seven million emails annually. Our open and click through rates—41 percent and 11 percent, respectively consistently outperform industry standards and have brought in more than $1.2 million in our last two Giving Day campaign.• Plans and executes DAR digital marketing ad campaigns using social media platforms. Over the last two years, our social media giving amounts have more than doubled on Giving Day and have increased in other digital campaigns.• Analyzes and reports on campaign outcomes, email performance and web analytics. With each campaign, we analyze results and base future planning on these results and A/B testing. • Seeks out and builds relationships between digital team and digital media communicators across campus.• Collaborates and consults on DAR video projects with annual giving and major giving clients. Each year, we produce multiple promotional videos for giving campaigns and videos to steward donors for the year. In addition to these, we have produced videos targeted to specific donor audiences (School of Medicine alumni) or for key university priorities (Opportunity Vanderbilt).• Works with DAR clients to optimize digital content to target audience of more than 140,000 living alumni based on analysis of previous campaign results and thorough testing.

Nasvhille, Tenn.

Managed content for www.belmont.edu, content strategy, website redesign planning and strategy and content editing. Managed 77-person team of content contributors; delivered training plans and facilitated training sessions regarding tips and best practices for web marketing and writing for search engine optimization. • Identified weak points in website content and worked with clients to redesign, rewrite, redistribute and update content to maximize university’s mission.• Worked with university unit clients to optimize website content, focusing on student recruitment and admissions, lead captures and tracking.• Assisted in the planning, executing and monitoring of university social media channels including Facebook, Twitter, YouTube and Instagram.• Planned, shot and edited marketing videos geared for student recruitment.• Assisted in the evaluation and recommendation of digital vendors who could deliver Belmont’s goal conversion rates. • Managed permission access and workflow management for the content management system.Accomplishments• Improved management of the website and related information contributed to a 150% growth in number of students from 2008 – 2016.

Greater Nashville Area, Tn

Supervised Web Designer/Developer and Digital Media Specialist and hired Website Designer and Developer during a time of transition in office. Led training and support for team of 77 web editors. • Responsible for homepage hero image and content highlighting degree programs, colleges and events supporting the University’s mission and growth.• Led a three person team through a website redressing project to launch a new look focused on the audience of prospective students; this is the first phase of a complete overhaul of the website. • Headed web team for the redesign of BelmontBruins.com, working with athletics department to scope out and redesign the templates for athletics.• Managed website projects from inception to delivery working with multiple teams including Graphic Design and IT. • Planned and directed the creation of microsites aimed at strategic groups of prospective students and customers.Accomplishments • Planned and delivered the University’s first mobile website. • Chairman of University Staff Advisory Council representing the staff with Senior Leadership; changed council from an event planning committee to an advisory board that represented staff concerns with morale and university communications. • Charter member of Belmont’s Social Media Administration Team and developed Acceptable Use Guidelines; this panel guides and advises marketing accounts for the entire university and alumni on all major social media platforms.• Developed project management flow system for decentralized campus users that resulted in improved website content, increase in web content management skills for content editors in all campus departments.

Nashville, Tenn.

Wrote, repurposed, edited, published and managed local and national news, sports, weather and blog content for WSMV.com.• Edited video, managed discussion groups, and produced additional digital content including surveys and image galleries.• Collected leads from email, phone and other sources to pitch for coverage.• Attended news planning meetings for the evening broadcasts.

Nashville, Tenn.

• Technical Director and Production – The Steve Gill Show, WWTN (2004-2006)• Sports Anchor/News Reporter & Reader, WWTN (2005-2006)• Executive Producer – The Sports Insiders, WWTN (2003-2004)• Lead Producer – Nashville Predators Radio Network, WWTN (2003-2004)• Promotions assistant — WRQQ, WNPL (2002-2003)