Jon Borowski Email & Phone Number

Decatur, Ga, Us

Atlanta, Ga

As a key member of the leadership team, I partner with the President of Distribution, my colleagues, and other stakeholders on defining our divisional strategy, prioritizing goals, and identifying actionable opportunities based on data analytics and metrics. I also build training content for local markets by synthesizing my research into learning and development materials. My emphasis tends to be on sharing key opportunities, product category options, and potential new markets. Other responsibilities include drafting language for agreements to ensure effective sharing of data while meeting compliance guidelines; preparing quarterly reports to demonstrate the portfolio’s performance; and creating prizing and incentive packages. Achievements:• Consistently increased subscription rates, including securing record growth, by developing data-driven materials that supported billion-dollar contract renewals with global cable providers. • Generated critical research and data points for the AT&T-WarnerMedia merger, as well as prepared analytics and research reports as part of the due diligence process for the potential acquisition of competing networks. • Played a major role in the integration of new first-person data streams into our reporting processes, enabling a better understanding of consumer behavior and trends across platforms. • Recognized with a Rave Review honor for the development of a research matrix, which was used to grow sales of NBA League Pass.• Promoted throughout my tenure, showing progressive growth from Research Manager and Senior Research Manager to Director.

Atlanta, Georgia, United States

During this time, I analyzed market trends, consumer feedback and behavior, competitive insights, and other data sources to create reports of actionable findings and drive strategy and planning for key accounts. I also presented my research findings to agencies and MSO partners. Achievements:• Developed materials for the Sales team based on market conditions and data trends for each region, including providing maps and qualitative data for both national and local markets. • Facilitated orientation and onboarding for new hires, creating consistent standards for research and analytics functions. • Named Research Manager after serving as Senior Analyst, Market Analyst, and Research Analyst.