Jon Brook Email & Phone Number

York, Gb

Team Valley, Gateshead, Gb

Harrogate, North Yorkshire, Gb

Lights4fun is a private equity backed £30m revenue Direct to Consumer decorative lighting brand. - Created a commercial Marketing strategy, providing team with clarity, vision and goals- Increased active customer base by 18% and Customer Lifetime value by 12%- Led a website migration project to Shopify 2.0, that delivered significant improvements to the customer journey and improved conversion rate- Increased efficiency of Paid channels, improving year on year ROAS by 10%

Lincolnshire, Gb

- Created a strategy that delivered record revenue and EBITA for the business in 2020- Refreshed the brand, focusing on the emotional connection between the sender and receiver, which increased consideration and made us more relevant to target audiences- Delivered a 400% increase in revenue from automated CRM campaigns within 12 months- Awarded 'Most effective TV ad of the year' by System 1 for a campaign that brought to life a refreshed brand strategy- Gre revenue in the Flying Flowers brand YOY, creating a strong challenger brand in the sector

Birmingham, England, Gb

Inchcape is a Premium Automotive group, operating from over 100 locations in the UK. I led a team across Digital; Retail & Brand Marketing, focused on achieving our targets and maximising the delivery of leads to all channels (Retail; SME & Corporate) through a variety of predominantly digital channels.Operating within a matrix structure, I worked extensively with colleagues in the UK and in our International markets to drive best practice across the business, especially in all of our Digital and Customer Experience Marketing.- Reviewed the UK Digital infrastructure and created a strategy to build an industry leading digital platform; team and set of KPI's.- Developed a unifying customer proposition for the UK business, based upon extensive customer insight. - Continually improved acquisition performance, leading to significant increases in visitors & leads and major reductions in CPL.- Created Inchcape's first set of Global Digital standards, to drive best practice in Digital infrastructure across all of our markets.

Shirebrook, Gb

Head of Ecommerce & Marketing for Premium division, Sports Direct Group.Whilst at Sports Direct I was accountable for the P&L performance of the premium stores online sales channel, consistently delivering strong growth and over achieving targets.- Delivered over 100% increase in Online revenues each year, by optimizing the websites; driving continual improvements through Search and creating a Social media & content strategy to engage with our target audience.- Led a change program to integrate the Cruise operation into the core business to drive economies of scale and improve KPI performance.

., Gb

Accountable for a team of over 20. Led key transformation projects for the business, including connecting the Marketing & Ecommerce teams and leading the Own Brand product strategy.- Led a transformation program to create a strategy to connect the Marketing & Ecommerce teams, resulting in greater campaign coherence and a significant increase in Online sales.- Challenged the existing Own brand strategy and built a 5 year commercial plan for the Own brand business.- Introduced a robust strategic planning process to ensure that all channels were connected and that all activity was integrated; seasonal campaigns were augmented and trade-offs on all activity reviewed to maximise ROI.

Reporting into the MD, I built and led the Marketing team. I joined the business when it had fewer than 40 stores and led the creation of a national brand. Became the fastest growing retailer in the UK for 2 years running, with turnover increasing from less than £60m to over £250m. Positioned Gamestation as the destination store for gamers, creating a unique proposition ('By Gamers for Gamers') and a compelling customer experience. - Built the Gamestation brand from a small regional retailer to a household name. Created a clear vision and a change in focus from a product led to a customer led business.- Developed the brands Ecommerce function, from a small mail order channel without a transactional website, to the largest store in the group.- Created integrated campaigns across store; online and all media (including TV; Radio; Press and digital), including the 1st campaign for Pre-owned games.

Gb

A combined B2B/B2C role, accountable for the Marketing of Mobile Phones & Accessories in the Grocery and Wholesale sectors. A highly commercial product led role working within a matrix structure to achieve results for our customers; our network partners and our business.- Developed an in-store Mobile concept with a major grocer, which secured exclusive supplier status; increased sales by 25% in 6 months and raised the profile of the category within the business.- Launched One.Tel mobile, working closely with Centrica's marketing team and developed new channels, resulting in sales of over 10,000 units.- Created a range of Mobile accessories, which sold over 3.5m units across Grocery & High street channels.

Kr

Accountability for all National communications; Customer Insight and Brand Strategy.Led all above the line activity, including extensive TV; Radio and Press experience. Budget accountability of circa £20m.Customer Insight lead for Daewoo in the UK, working closely with our agency and management team to ensure that Daewoo's core brand values were resonating with our target customer base.

Kr

Responsibility of making sure that the national brand strategy was delivered consistently at a local level, whilst also supporting our sales targets.Extensive experience of Radio; Press; Sponsorship and Events.

London, London, Gb

As part of my Degree I was successful in gaining a place on the M&S Graduate Trainee Program. This gave me the opportunity to work in a number of different areas of the business, gaining valuable insight and experience.

Diploma

Bachelor Of Arts - Ba, Business Studies With Marketing