Sentry Interactive is a leading provider of readerless NFC mobile credential technology for PACS manufacturers, that allows them to meet the demand for mobile access from their existing customer base, via our SDK integration for their access control platforms. We provide the most cost-effective and fastest route to mobile access for legacy access control systems owners, that are not able to benefit from NFC mobile access without the cost associated with new reader upgrades.We future-proof OEM legacy access control systems with readerless mobile credentials technology for a more sustainable, interoperable, cost-efficient and secure route to mobile access.

We unlock your access control systems potential by injecting mobile credentials without needing to purchase and install new hardware.Doordeck is a software only business that’s turned the access control industry on it’s head. Whereas traditional access control systems work using card readers at the door to enable access to a building, typically via fobs and keycards, our focus is on revolutionising employee, visitor and contractor access experience by no longer having to carry key cards or fobs. Instead, they can use what no one forgets: a phone.Our technology means that you do not have to rip and replace any hardware, making this the most sustainable way to enable mobile credentials.Used by the likes of: Colliers, Savills, Knight Frank, Legal & General, Dorrington, RMG, MAPP, CBRE, LB Navana and many more.

Consultancy and management for the creation of new product launch marketing content. Continuing to work on a freelance basis, with Binatone head office marketing team for new Motorola product marketing material.• Creation of CGI product feature videos for retailers websites, exhibitions, product presentations.• Produced product testing reports, collaborated with Product Management and head office Marketing Managers to understand the product value proposition, write feature and benefit scripts for video production.• Lifestyle and product photography shoots. Defining user case story and situations. Talent and location sourcing.

Global consumer electronics manufacturer and IoT PaaS provider, employing 200+ people globally. Binatone’s portfolio consisted of Hubble Connected and Motorola licensed products such as: headphones, speakers, baby monitors, home monitors, sat navs and dash cams.Responsible for leading UK and global marketing. Formed UK multi-channel marketing strategy, overseeing brand, product and channel marketing, reporting to CMO and UK Commercial Director responsible for implementing the full marketing communications mix. Experienced in people and budget management, and managing agencies: PR, events, social media, digital paid media, POS, design. • Formed and implemented retail marketing strategy. In-store displays in over 1700 stores, across 13 retailers, website landing pages, catalogue pages, print and online advertising created for 20+ major UK retailers.• Search and display digital marketing campaigns using Facebook, Twitter, Youtube Ads, Google AdWords and Remarketing to drive awareness and sales of new products. Monitored performance and identified learnings to deliver strong ROI. • Global lead for brand asset video, lifestyle image, content creation for retail displays, exhibitions, launch kits, marketing literature, social media and packaging.• Social media marketing, PR product strategies, press events for product, range and brand launches. Helping PR agencies to deliver 1100+ pieces of press coverage.• Managed exhibition stand design and logistics for international trade consumer electronics and distributor events.• Affiliate partnerships for new channel distribution, using app target audience to drive traffic to specially created e-commerce website to fulfil orders.• Led influencer program to deliver video reviews, blog content and social media amplification.• Created global KPI and ROI reporting/dashboarding for the Board. Reporting on weekly retail and own ecommerce sales, reach and engagement through PR, social media and digital campaigns.

• Created the Kidzstar brand, one of the first tablets for kids. Developed marketing message, USP and marketing communication which helped the Kidzstar tablet become one of the top 20 best selling toys in the Argos autumn/winter 2012 catalogue.• Produced exhibition stands and marketing collateral at the Pet and Aquatics Trade Show twice a year for 4 years to help educate, drive awareness and create demand for newly launched Motorola Pet tech products. continued to a run whilst Marketing Manager).• Yearly PR events for product, range and brand launches. Managing events with PR and design agencies to produce all collateral.

£40M distributor of market leading plant machinery for the construction industry. 100 employees in 7 divisions covering sales, service, parts and finance. A diverse range of products from fast-moving parts to 70 tonne heavy plant machinery.Reported to the board, acting as Marketing Manager, translating company strategy into marketing plans, covering all company products and services for 13 manufacturer’s brands.Focused on getting the right balance of in-house and external agency work in order to deliver cost effective high-impact promotions and communications across all media.• Developed company ecommerce websites,• Managed exhibitions and design agencies,• Product launch campaigns,• Planned, monitored and analysed marketing spend to help report an ROI,• Managed marketing analyst

Responsible for producing graphic design collateral from print advertising to exhibition design, supporting all departments needs. Analysing and reporting on the effect of advertising through volume of phone calls, emails and orders received. Reported on leads generated for trade shows and ROI.