Jon Cavanaugh Email & Phone Number

Boston, Ma, Us

Help accomplish all marketing and product development projects for RM Wineries and the brands they own from preliminary design to project completion.

As the Director of Marketing of WWG this position is the role of strategic leader that drives all aspects of the brand marketing and art direction functions. Lead brand strategy, brand positioning, and portfolio management across the growing portfolio of brands as well as exclusive brands. The Director of Marketing will also help to develop brand plans geared to drive explosive growth across multiple segments in the Wine category.Collaborate closely with management and sales team to strategically meet annual and long-term goals. In addition, also managing websites, external agencies and partners, to help lead product development.

West Bridgewater, Massachusetts, Us

Overview - Responsible for creating and managing advertisement & marketing solutions that have high visual impact. Designs are required for a large variety of products and activities, such as web sites, advertisements, books, publications, signage, product packaging, marketing materials, sales tools, trade shows, displays, business communications all aligned with Baystate & Oceanstate Wine & Spirits brands and identity across 3 states (New Hampshire, Rhode Island and Massachusetts) servicing 39 sales representatives, 6 managers and 3 partners.• Research, develop and design content for wine & spirits sales/marketing materials, point of sale, internal/external E-mail blasts, proposals and presentations.• Lead in-house advertisement & marketing department and prioritize work flow for suppliers, sales teams and business accounts.• Collaborate with ownership and sales management designing marketing materials and collateral for new accounts and products for sales force.• Provide consultation to suppliers of domestic and imported products on brand development strategy and standards.• Manage and direct three annual company events including event design/layout, print and electronic invitations, signage and collateral design, venue coordination, & organization.• Produce commercials and advertisements regarding company products and events partnering with external businesses and publications.• Manage creative solutions for corporate communications and corporate identity, giving products a developed visual brand across three states.

Us

• Handle on-premise and off-premise promotional materials for multiple client companies• Collaborated with advertisement & marketing department director and portfolio management team to design sell-sheets, advertisements and point of sale materials that build company products’ branding for sales force and account base.• Managed client brands, and company product brands to create retail case cards, shelf talkers, table tents and signage• Worked directly with approximately 50 members of the sales force to create point of sale materials, advertisements, restaurant menus, wine lists and special event materials- Assistant Advertising and Promotional Materials Designer(Full-time) July 2009 – December 2010 • Worked with Design Dept. Manager to create point of sale materials, advertisements andcompany account graphics requests • Recreated several company logos, including Ruby Wines, Inc.- In-house Promotional Materials Designer(Part-time) July 2008 - July 2009• Took direction on how to create point of sale materials, restaurant menus, wine lists and special event materials

Braintree, Ma, Us

• Support owner with design compositions for numerous customers dealing with apparel, promotional merchandise and advertisements• Communicate with customers on project progression and completion

Avon, Ma, Us

• Assisted in the fabrication and design works of signage for established corporation brands for retail locations, promotional events, and stadiums

Bachelors, Fine Art

Graduate Certificate, Marketing And Advertisement - Digital Graphic Design