I have an outstanding record of helping clients develop ideas that challenge the status quo.My first book 'Asking For Trouble: Understanding what people think when you can't trust what they say' has just been published. The aim of the book is to enable the development of more creative concepts, braver public policy and more compelling marketing communications through a better understanding of response.I work with a talented team of associates delivering insight and guidance to clients as diverse as Cancer Research UK, RSPB, Department of Education, Ocado, Sky, Rightmove, Avanti West Coast, Three and many many more.Kindling is my second qual research company. My previous company, Rosenblatt, was acquired by the Cello group in 2007.