Jon Cuadra Email and Phone Number

Growth Portfolio Manager aims to create and implement Growth Strategy thru delivering CO and DO Mobility NTIs by acquiring, negotiating and building stations in the Philippines . Consistent with Network Integrated Master and Multi-Year Plans and meets the world class investment case principles.

Health, Safety, Security, Environment & Social Performance thru competency development and assurance of Shell Staff (120), business partners (600), external indirect workforce of (16,000+) & contractors (3,000) in Philippines covering 1,046 Retail Stations, Drive HSSE performance in Retail Philippines to successfully achieve our HSSE Vision. In addition to being regional learning lead for HSSE

Capability-building thru skills & competency development of Shell Staff (115+), business partners (700+) & external indirect workforce of (14,000+) in Philippines having one learning professional as direct report, in addition to being regional learning lead for key business projects (aimed at professionalizing internal and external strategy for Retail East).

1. Shell EVP Frontline Excellence Award 2009 PMTDR R&R Winner in KL Malaysia. Receive SRA for Project Knight and was nominated Chief Executive HSSE award 2009. 2. Senior RTM/ Act as District Manager for Oman which handles 5 RTMs coach/trained and handled their respective GPAs/IDPs for 2009. 3. Part of the Retail Leadership Team (RLT) and Extended Retail Leadership Team (ERLT) representing the Sales District and Operations for Oman.4. Develop and successfully implemented the following for Oman a.) Marketing Activities for NTI’s; b.) Operational Review for Sites; c.) Sales Monitoring/ Action Planning, d.) Project Ripple (House to House accounts acquisition) and e.) Sarooj Performance Management. 5. Enterprise First Behavior part of the project team in Oman that successfully influenced and implemented the following Goal Zero (HSSE), ZCOTT Program (Distribution), Manpower Compliment (HR & S&O), Decongestion Project (Eng & Network) and SOM Team Building (EA).

To represent Shell to Retailers and manage the business performance and operations of core and wholesale retail sites in a specific geographic zone. Accountabilities: 1) Market Intelligence Reports: assess and report trends in the local Retail environment (competitive, legislative, local buying behavior, infrastructure and other developments) 2) Trade Surveys: conduct market and competitor analysis3) Target Setting: formulate site specific business plans as inputs for the formulation of Retail objectives that balance volume growth and security, margin growth and security4) Marketing Planning: provide inputs from the field for the development of retail marketing plans to achieve retail marketing objectives 5) Execution: manage the implementation of the Retail Customer Value Proposition on a zone level 6) Performance Monitoring: monitor and report the operational and short-term commercial performance of retail sites through regular financial, operational, and HSSE audits;7) Business Counseling: provide business advise and counseling to Retailers, including the development, progress monitoring, and annual review of site business plans; 8) Relationship Management: manage Shell’s relationship with Retailers and other stakeholders within a specific geographic coverage area;9) Operator Management: manage the performance of Retailers according to the terms and conditions of the Retailer Agreement and recommend/support the implementation of changes in Shell’s commercial relationship with them as appropriate, including contract renewals, upgrading, multiple-site arrangements, and termination;10) Site Maintenance: initiate maintenance work orders and monitor maintenance work to ensure that facilities and equipment in each retail site are functional and available to customers within site presentation and operating standards.