Jon Danks Email & Phone Number

London, London, Gb

Regarded as the Voice of African Tourism for over 30 years, ATTA® is a membership body that now connects commercial travel industry stakeholders and media across the world, to drive sustainable tourism growth. - Achieved record breaking growth in first year, and annual membership business plan within 7 months - Increased global brand visibility and revenue growth, opening new offices in China and India- Developed relationships with Government Tourism Ministers & Officials and key tourism bodies- Develop a fresh, inclusive approach to recruitment and team development forging educational links- Ground-breaking launch of a sustainability program providing an NGO voice in the tourism community- Executed crisis communication plans whilst in Marrakech during the September 23 earthquake - Conducted research and identified key trends and innovation within the global travel media landscape

Parsippany, Nj, Us

Responsible for the development and delivery of the Marketing & Communications strategy and Direct Sales revenue targets at the world’s leading vehicle rental brand operating in over 180 countries worldwide.- Delivered the best UK financial results in the company’s history and direct sales revenue +28% vs 2019- Developed fresh content and brand safety pledge messaging across EMEA post COVID- Deployed new digital innovation, through new automated express vehicle check-in services - Created content generation strategies to support the launch of new fleet and locations across the UK - Delivered contact centre and retail sales targets building on the brand commitment to superior service- Effective budget management, with resources allocated to maximize ROI across an omni-channel approach

Johannesburg, Gauteng, Za

Responsible for brand and performance marketing to grow online and supporting the Chief Commercial Officer with Distribution and Digital Marketing strategies to relaunch flight operations post-COVID.- Executed a digital marketing strategy, website management, email marketing, social media and DOOH- Oversaw key trade events and experiential launches of new products and services into the travel industry- Development of new trade website & online e-learning platforms supporting 75% trade distribution- Led the development of press office function, handled complex press enquiries, media relations & CSR - Responsible for performance marketing, online advertising, attribution model, programmatic, display, PPC- Online Sales 2012-£6.1m 2013-£6.5m 2014-£8.7m 2015-£9.5m 2016-£11.3m 2017-18 route profit

Sheffield, England, Gb

Contracted by TES to relaunch the digital recruitment platform for the world’s largest online teaching community of 13 million members in over 100 countries. - Delivered a B2B/B2C launch campaign that delivered +120% growth in ‘job views’ +113% ad revenue- TES.com awarded Digital Product of the Year 2012 by the Professional Publishers Association

London, Gb

Brought in by the UK Government’s Sector Skills Council for Sport as Chief Marketing Officer (CMO) to review the group's marketing division, PR support and brand identity ahead of the London 2012 Olympics.- Restructured the marketing division to realign with group’s strategy and reduced staff costs by 62%- Simplified the groups brand & visual identity, ensuring messaging consistency & appointment of new PR

69 Tweedy Road, Bromley, Gb

Recruited by the (then named) National Childminding Association (NCMA) the official body that supports early years education with directorate responsibility leading the Membership, Contact Centres and Training divisions.- Recruited a new leadership team and established first KPI targets that rewarded membership growth - Launched a new proposition that reversed declining membership and exceeded board targets by 110%

Bescot, Gb

Led the commercial division at RAC responsible for acquisition, cross-sales, online, distribution and pricing at the UK’s most established motoring organization, established in 1897 with 8 million members.- Exceeded revenue targets £33m (05) £34m (06) £37m (07) in a market declining average 6% per annum- Secured board investment in Ancillary sales that delivered an incremental £7m additional revenue

Middlesex, Gb

Created and led a new commercial division responsible for integrated communication and crisis communications across Global Contact Centres, BA.COM, Customer Relations and the Executive Club.- Set the communications strategy for customer-facing global channels, across 70+ countries

Middlesex, Gb

Established BA’s first data-led CRM team and strategy, pioneering customer segmentation, propensity modelling, new revenue streams and direct campaigns, to achieve a step-change in direct revenue. - Managed the marketing plan and budget exceeded targets £161m (1998) £201m (1999) £220m (2000)

Middlesex, Gb

Led BA’s first ancillary market entry, developing the product proposition, KPIs, systems and sales processes.- Achieved first year incremental sales of £6.5m in hotel, car-rental, travel insurance and currency products

Middlesex, Gb

Won the Gold Award at the New York Film Festival (1997) for developing innovative fresh marketing content.

Middlesex, Gb

Project management of outbound telemarketing campaigns, from client engagement, analysis and reporting.

Langley, Berkshire, Gb

Seconded from BA to Travelport, responsible for sales performance and training for the leading global distribution system, with turnover £1.7b.

Middlesex, Gb

Various entry roles and recognised as the youngest employee presented the Chairman’s “Award for Excellence”.

Advanced Marketing Management, Recognised Qualification Designed To Enhance Industry Skills

Qualified Commercial Mediator And Licensed Legal Professional In Dispute Resolution

Customer Service Management, The Study Of Competitive Advantage In Mature Globalised Markets

Management, Developing The Leadership Skills, Ideas And Theory Shaping Your Future Career