• Service clients across the Shell, VMWare, and Hostess accounts. Maintain and prepare planningdocuments, competitive reports, flowcharts, media authorizations, and status sheets to provide clients with timely and actionable insights.• Actively coordinate with internal and external teams to ensure media plans execute optimally and onschedule.• Oversee monthly billing for all three accounts, confirming that clients are billed accurately, and that budgets proceed as planned.• Develop mindful and data-driven client recommendations that address clients’ most pressing challenges and deliver on KPIs by leveraging resources and tools such as MediaTools, Kantar, Pathmatics, Telmar, and eMarketer.

• Independently developed, planned, and executed B2B marketing campaigns to promote merchant services through platforms and methods such as MailChimp, LinkedIn Campaign Manager, and direct mail.• Consulted with our clients to implement modern marketing and e-commerce strategies- moving small businesses across a variety of industries to enhance their digital presence using tools such as 3dCart, Squarespace, Menufy, among others.

• Input and organize partners' media authorizations and insertion orders.• Track competitors' digital promotional materials and paid search advertising.• Assist in preparing presentations for clients detailing relevant partnership opportunities using psychographic, demographic, and readership metrics from official media kits and RFPs.• Verify that our partners run and position our clients' promotional materials as specified.

• Research, write, and record on-air and written content including opinion and analysis, athlete interviews, human-interest pieces, and sportscasts.• Cover live professional sports events and teams including the New York Islanders, New Jersey Devils, Staten Island Yankees, and Hudson Valley Renegades. • Trained in journalistic standards and familiar with the various aspects of producing high-quality radio content.

• Prepared research reports and organized data to assist in coordinating promotional strategy and content, successfully boosting ticket sales for the franchise’s inaugural season.• Managed marketing and sales-related logistics using BigCommerce, MailChimp, and Twitter Analytics.

• Prepared weekly newsletters using Adobe Photoshop and Illustrator. • Wrote, directed, and edited two promotional videos to raise awareness for the program’s mental health services and activities available to students and community members.

• Submitted several detailed Excel reports and consolidated company records weeks ahead of schedule.• Prepared confidential information for a lawsuit.• Attended accounting team meetings with the company controller.

• One of fifteen Gabelli School of Business undergrads selected to collaborate on and develop socially sustainable business ventures.