Senior Creative Manager, Merchandising Services,
CurrentSenior Creative Manager, Merchandising Services, is a critical member of the Integrated Marketing team for Kellogg’s. Responsible for developing merchandising & display solutions to support purchase conversion and sales growth at retail. Accountable for all Kellogg USA display production, including both knockdown and prepacked displays; across internal and external distribution channels. Collaborate closely with KUSA Retail, Category, Customer Strategy, Promotions, Shopper and Customer teams, and also supports display strategy with Away From Home and Canada business units, with a focus on developing efficient display solutions and versatile programs that execute effectively in market. Internal Kellogg’s teams supported: KUSA Retail, Commercial Strategy, Marketing, Promotions, Sales Operations, Category Management, Customer Teams, and OMNI channels teamExternal supplier partner included: Corrugated Display and permanent display partners along with warehouse and logistic partners with strong linkage to creative agency partners.• Partner with KUSA Retail team to manage and optimize stock display portfolio and develop new display solutions to meet specific retail sales objectives• Support Retail Display Optimizer Tool & Display Dashboard content updates and optimization• Oversee the design, development and distribution of merchandising display and shelving strategies that support merchandising initiatives, with a focus on balancing cost efficiency with display effectiveness.• Partner with display suppliers to develop, prototype, test and approve new structures.• Partner with Kellogg Supply Chain & supplier partners to perform material cost and display performance analyses across production, shipping, warehousing and placement at retail. • Develop reporting solutions to provide feedback to Kellogg stakeholders on display activation performance and improvement opportunities.• Support ROI analyses for new display development.
