Retail Services | Dillard's Credit Card Program- Design, execute and analyze a range of Card Acquisition projects including print, email, video and social media advertising - Develop project plans and manage timelines for all aspects of the campaign and/or program execution- Work with cross-functional teams to deliver a consistent brand imagery, voice and message across multiple platforms- Manage marketing programs with ever-evolving campaign strategies driven by a heavy emphasis on test and learn methodologies

- Develop and execute strategic marketing campaigns and measure results.- Plan and oversee advertising and promotion activities including print, online, electronic media, and direct mail- Manage corporate communications including press releases, newsletters, content for company websites and social media platforms.- Provide/manage design services for both print and online communications.- Research and develop strategies and plans which identify marketing opportunities, new media strategies and technology that can enhance marketing efforts- Work closely with Sales and Operations to extend marketing reach and drive revenue for the organization- Represent the company at various community and/or business meetings to promote the company- Organize & manage trade show logistics and company events

- Redesigned company’s website, intranet and blog- Developed, designed & executed marketing campaigns for all print medium- Coordinated & executed strategic marketing plans for new products and subsidiaries- Managed multi-level, cross-functional teams to produce proposal responses for projects up to $25,000,000
 - Organized & managed trade show logistics and company events 
 - Designed accredited presentations showcasing products and services offered- Provided positive post-sale client relationship that exceeds customer needs- Composed videos for email marketing campaigns & e-newsletters- Recruited, interviewed & selected new hires

- Working in coordination with the Marketing Director on marketing events - AIA Convention, Trade Shows, Career Fairs- Designing advertisements in local media- Coordinating photo shoots with Professional Photographer, General Contractor and Field Superintendent- Working in coordination with the Marketing Director and IT Admin. on Web site re-design and maintenance- Organizing and designing print marketing for Sales/Estimating Team

· Prepared executive-level analysis, reports, project status overview and presentations for senior decision makers in the company· Developed and drove Nurture Program strategies from concept stage through execution to increase revenue for Iowa Telecom· Web Development Team for IowaTelecom.com and Bakercom.com website redesign· Organized and led focus group brainstorm sessions· Conducted competitive market research for Web Designer· Organized staff and managed logistics (80 volunteers and over 2,000 man-hours) for two week Iowa State Fair event booths· Coordinated and designed signage to increase presence at Iowa State Fair· Planned, coordinated and executed promotional strategies to maximize revenue and designed to execute up-sell and retention results· Maintained vendor relationships

· Coordinated and selected music, announcers and bands for Women’s Basketball and Men’s Basketball and Wrestling events· Organized and led interactive kid’s zone for up to 1500 children· Led game-day activities for Football, Soccer, Volleyball, Men’s & Women’s Basketball, Wrestling, Gymnastics and Softball· Designed logo for annual ISU Classic Track Meet· Directed all Marketing initiatives for 2008 Women’s Soccer o Increased attendance 68% from previous year o Planned, created and designed promotional items within budget o Planned, organized and ran game-day activities o Solicited and increased donations from sponsors· Interviewed and selected new Marketing interns for 2009-10