As part of the newly established BAMA Commercial division, I provide cross-functional leadership and strategic support across the entire BAMA Group. My responsibilities include driving marketing strategies, strengthening brand development, managing digital channels, and overseeing packaging design. I also deliver data-driven insights, lead sponsorship management, and spearhead commercial growth initiatives to enhance the group's market presence and competitiveness.BAMA Group is Norway’s leading provider of fruit and vegetables and one of the country’s oldest privately owned trading companies. Operating across the Nordic region and Europe, we are committed to responsible and sustainable growth, delivering fresh, healthy products through a collaborative and efficient supply chain. Guided by our vision of a healthier, fresher future, BAMA is jointly owned by NorgesGruppen (46%), Rema Industrier (20%), and the Nergaard family (34%).

The Foundation "Norwegian Fruit and Vegetable Information Office" – frukt.no is a Norwegian foundation with the aim of increasing the consumption of fresh fruits, berries, vegetables, and potatoes in Norway.

Healthy, genuine, and honest food! A Gazelle company with a solid business concept. A brand supplier of soups and ready-made meals for grocery stores and emerging sales channels. Recipient of the DLF Corporate Social Responsibility Award in 2021.

Head of central brand & marketing department across all XXL's operations; NO, SWE, FIN, AUT, DK & eCom. The central marketing department consists of; Marketing & campaigns, Joint Marketing, Performance Marketing, Design, Content & Photo, CRM & Loyalty (XXL Reward), and sponsorship activities. ▪ Responsible for strengthening and developing the XXL brand in all markets.▪ Campaign planning & execution, continuous improvement of the core campaign process. Ensuring efficient marketing campaigns that drive traffic and conversion in both online and physical channels. ▪ Media strategy, optimize media mix to drive a balanced transition from traditional to digital channels. ▪ Budget responsibility for advertising and media investment at the group levelXXL is a European leading sports retailer, listed on the stock exchange in Oslo, with stores in Norway, Sweden, Finland, Austria, and eCom in Denmark. Total revenue of approx. NOK 10 billion, and 5,500 employees. XXL pursues a broad customer appeal, offering a wide range of products for sports and outdoor activities. Great Brands. Great Expertise. Great Assortment. Great Accessibility. And Great Prices.

Leading the development of a next-gen marketing strategy for personalized consumer experiences at the group level. Responsibilities include overseeing a digital marketing roadmap, focusing on actionable insights, personalization, and data-driven marketing. Managing MarCom strategies, driving marketing communication, advertising, content, and strategic media projects. Expertise in marketing research, CRM, CLV, loyalty, retention, data analysis, and automation. Leading digital strategy and omnichannel growth initiatives, focusing on customer journey, CX, and personalization across channels.Head of the service- and project portfolio (Group level) within the consumer, marketing, and Coop member & loyalty. Project Owner of SAP Marketing implementation. Customer Communication Lead dunnhumby Norway. (JV)Coop is the second-largest grocery chain in Norway. 29,6% market share in grocery, 6 retail chains, and 1250 stores. (Obs, Extra, Coop Prix, Coop Mega, Coop Marked, and Matkroken) 32,1% market share in DIY hardware, 2 chains, 110 stores. (Obs Bygg and Coop Byggmix) Annual turnover of approx. NOK 60 billion. 29 000 employees. 1.9 million members/co-owners.

Member of the group executive management team. Key responsibility areas: ▪ Corporate strategy, business development, M&A (commercially responsible for due diligence and acquisition of Westerdals), portfolio innovation & growth▪ Branding and visual identity, MarCom, advertising (ATL/BTL), Consumer insight and marketing research, digital & content▪ Sales & Top-Line Revenue, Online courses and e-Commerce revenue, Key projects:Project Leader: Development and launch of the new master brand and Visual identity (Snøhetta)(http://snohetta.com/projects/260-hoyskolen-kristiania)Project Leader: Long-term corporate strategy “2030” (Menon Economics)Project Owner: Development of Innovation framework and Portfolio management (Sprint Consulting)Kristiania University College is one of the oldest private institutions of higher education in Norway, established by Ernst G. Mortensen in 1914. Kristiania University College is a foundation whose purpose is teaching and research. All financial surplus is used to strengthen the academic and learning environment. Kristiania University College is organized into 4 schools – the School of Arts, Design, and Media, the School of Economics, Innovation and Technology, the School of Communication, Leadership, and Marketing, and the School of Health Science.

INMA - IAB NORWAY is the largest Interactive Marketing Interest organization in Norway. Main objective is to professionalize and optimize the interactive marketing environment and increase online marketing effectiveness.

Member of the market categories/marketing division top management team. Overall responsible for all digital activities across the TINE Group. Strategic use and development of Tines's digital channels within sales, marketing, brand-building, reputation, and corporate communication. (Online advertising, content marketing, SEO/SEM, e-commerce solutions, CRM, Mobile App/responsive web and Social Media) Strategic advisor / Digital channels - TINE SA, Corporate Communication. (Jan – Nov 2012) Responsible for managing and giving strategic advice in the use of digital channels in the TINE SA group, across all operating areas and towards subsidiaries. TINE SA is Norway's largest producer, distributor, and exporter of dairy products. The dairy cooperative is Norway's largest food manufacturer with a total of 5.500 employees and an annual turnover of approx NOK 20 billion in 2012.

Member of the Group Executive Management. Overall responsible for the marketing department consisted of MarCom & branding, CRM, Online/e-Commerce, Commercial management, and Consumer insight/Marketing Research.GET is a leading provider of digital television, high-speed broadband, and voice services to residential customers in Norway. Private Equity company owned by Goldman Sachs & Quadrangle Group.

SPORTMEDIA AS is the total publisher of printed and electronic information products within the "active leisure." Birkebeiner'n has the highest circulation. The company is part of the A-pressen group.

A-pressen Digitale Medier (Division of Digital Media)Member of the division's top management team. Overall responsible for marketing strategy, brand building, partnerships, advertising budget, profile, design, communication, CRM and information/PR for the entire online product portfolio.Online display advertising, Online classifieds, Online directories, Search and other niche sites.

CEO of Norway's second largest online classifieds company (Zett.no) owned by A-pressen, and member of the groups division of National Media`s top management team. (Portfolio of online services and TV2)Business areas: Real Estate, Auto/motor, Job, Accessories, Brand advertising and other categories. Online business development and identification of new business models and revenues streams.

Member of the executive management team. Online Classifieds advertising owned by A-pressen and Orkla Media. Editor of the web portal and responsible for product development, content, marketing & branding, online advertising, and independent affiliate media partners

Nordic CRM company (former Stroede Customer Development) owned by Orkla DM/Orkla Media. Member of the Nordic top management team. Based in Gothenburg (HQ), Stockholm, Copenhagen and Oslo. Leading provider of CRM consulting and strategy. Developed CRM tools based on Microsoft .NET framevork. Responsible for a team of highly skilled senior business consultants, advisors and IT developers.

Employed by Ringnes to establish and operationalize a new market channel directly to consumers. Zaplife AS was established as a subsidiary of Ringnes AS and Orkla ASA. One-to-one marketing/CRM concept based on online and real-life activities for lifestyle brands. (Pepsi, Solo & Imsdal) Innovative advertising concept, with extensive use of web & digital channels.

Strategic advising and sales of Direct Marketing and CRM solutions. Consulting and implementation of strategic and operational CRM and dialogue marketing projects.

Account Executive managing Norway Post's largest and most strategic accounts, including IBM, The Orkla Media Group, and a leading Financial Services Group. Responsible for developing comprehensive customer plans, including budgeting, cross-divisional sales solutions, production/logistics planning, and profitability analysis. Focused on business development, including implementing a Facility Management concept, while building strong client relationships, negotiating agreements, and delivering tailored solutions to drive growth and long-term partnerships.