Leading the design team for INVNT Interactive 3D, I provided both hands-on leadership and strategic direction, creating immersive 3D environments using Unreal Engine. I united digital and physical audiences through compelling live brand storytelling and transformative user experiences. Acting as the bridge between clients, account directors, and design/technology teams, I identified key skills and talents to fill gaps and ensure successful project delivery.► As Design Lead for the Emirates Mira project, I worked closely with the Dubai team to create an immersive XR platform for training new cabin crew. This industry-first platform features photorealistic environments, custom avatars, multiplayer VR, and cross-device support, all deployed via pixel streaming. To streamline collaboration our team distributed project iterations using Perforce file management.► Collaborating with the new INVNT India team, I designed integrated physical environments enhanced with XR components, seamlessly blending immersive technology to create engaging, multi-sensory brand experiences. Clients included Fancode.com, JCB, Castrol and Tadoba Tiger Reserve.

As the physical event landscape shifted, I explored innovative ways to engage customers through virtual spaces and events. This led to the creation of Bzar in collaboration with INVNT’s CEO—an avatar-based, gamified online shopping metaverse built in Unreal Engine. Partnering with a pixel-streaming company, a cutting-edge MMOG platform was developed at the forefront of what is now recognized as spatial computing. This project marked a pivotal moment in my career, combining creativity, technology, and forward-thinking strategy.► Created and directed the artistic vision for Bzar, overseeing both the high-resolution, pixel-streamed version and the WebGL version. Designed and pitched immersive metaworlds for global clients such as DIMMAK, Lamborghini, Emirates, Mars, Formula 1, and Dragun Beauty.► We successfully pitched a concept to unite the Emirates family of brands, leading to the creation of the Emirates Mira project at INVNT ATOM.► Built with Unreal Engine 5, I leveraged my expertise in environment creation, level design, and cinematic production while creatively overseeing a team of six developers skilled in Unreal Blueprints, C++, JavaScript, and tools like Blender and Substance. I also created and managed complex tech pipelines, collaborating closely with the CTO to contribute to the platform’s back-end development, with Perforce for version control.

Designing immersive experiential environments for global clients, including expos, stage sets, product launches, broadcast studios, and large-scale events. Collaborating closely with creative directors and producers, from initial concept development to on-site execution, partnering closely with technical teams, fabricators, and engineers.► My contribution to the pitch team was integral in retaining Samsung Unpacked, representing a spend of US$4M annually. Environment design lead and creation of the 2021 all-digital Samsung Fold Virtual Launch event, which included projection-mapped environments and augmented reality.► Created the SAP Effect event concept, hosted by Rove McManus, in 2020 during a period of Zoom fatigue with a budget of US$300k. The talk-show-style environment comprised smaller zones for camera cuts and large screens for speaker interviews.► Key member of the team that led the XERO On-Air Broadcast Studio design, applying TV studio techniques to create live spaces optimized for camera viewing. With a budget of US$250k, I developed a dynamic set that embodied the brand identity, featuring reactive moving set pieces.► Conceptualised the US$5M Pepsi and Gatorade Pavilion environment for the World Expo in Dubai, shaping engaging experiences within purpose-built structures.

As a Freelance Environments Designer, I created experiential experiences for a diverse range of global clients, including some of the world’s leading marketing, event, and design agencies like Jack Morton, IPG, Havas and Imagination.► Led the 3D team for the groundbreaking Saadiyat Island Visitor Center, the first permanent exhibit at Manarat Al Saadiyat. This high-profile project featured an immersive nine-chapter narrative with interactive design, large-scale AV installations, and dynamic, reactive lighting, delivering an unforgettable experience for visitors to Dubai.► Contracting with leading event agencies such as Jack Morton, Imagination, and Havas, I designed cutting-edge displays for brands such as Toyota, Lexus, and Ford at major motor shows across Europe and Hong Kong. Collaborating closely with fabricators and AV specialists, I brought creative concepts to life while working within tight timelines.► As Lead 3D Designer for the Telstra account, I developed innovative expo spaces within a multimillion-dollar budget and collaborated closely with fabricators. Key projects included the launch of the Telstra Customer Experience Centre in APAC and the design of a pop-up training environment for international support staff.

3D Design Contractor specializing in visualization, technical drawings, and seamless collaboration with manufacturers to bring environments to life. From product showcases and trade stands to stage sets and live broadcast spaces, I deliver precise, innovative solutions tailored to both creative and technical requirements.