Synergy Healthcare Research conducts outstanding qualitative and quantitative research in the healthcare arena, among health professionals, patients and members of the general public.We help identify how best our clients can meet the needs of health professionals and patients by providing them with the products, services and information that they most value.Recent examples of projects include:• Identifying how a pharma company can develop services to help CCGs overcome resourcing challenges to improve patient management and clinical outcomes• Exploring the current and future management of a particular area of oncology, identifying variations in clinical management between clinical and medical oncologists and reasons for these • Research for the RNIB among ophthalmologists and patients to identify challenges in the management of glaucoma, cataracts and AMD and opportunities to overcome these• Identifying interest among medicines management personnel in novel pricing approaches that offer financial savings to their organisations and how schemes can be designed to meet the needs of the NHS • Exploring barriers in communication between GPs and specialists and how to develop letter templates to support efficient referral to and discharge from secondary care • Identifying barriers to the diagnosis, referral and treatment of multiple sclerosis and what educational and other forms of support neurologists would welcome • Assessing the interaction between health professionals and patients, in order to identify areas of potential miscommunication and how a pharma company can provide patient materials to overcome these challenges