Jon Gerhard Email & Phone Number

New York, NY, US

Paris, Ile-de-France, FR

• Promoted to develop strategies that increase North America online business in US, CA and MX. Recruited and developed a collaborative team of 12 that manages onsite content and merchandising, project management and site.
• Develop and oversee Lacoste North America ecommerce strategy, growing revenue +xx% CAGR since 2019, driving $xxxm in demand
• Implemented country specific product, marketing and promotion strategies, ensuring regional alignment for each business
• Initiated SMS program acquiring xxx new subscribers, driving $xm in sales in 12 months
• Analyze data and metrics to measure the effectiveness of initiatives and identify opportunities for incremental growth
• Collaborate with Marketing, Retail and CRM team to ensure seamless communication and omni-channel experience

Paris, Ile-de-France, FR

Paris, Ile-de-France, FR

• Recruited to expand premium storytelling and brand experience for US customers. Partnering with Digital HQ in UK, focused on speaking to US consumers in relevant tone of voice, product segmentation and go to market.
• Own and drive the eCommerce business strategy and overall customer experience
• Plan and execute marketing activities, including email marketing and seasonal promotional offers to drive profitability
• Partner with HQ counterparts to mirror global strategy and plan for local market needs for website refreshes, content, merchandising and newsletters
• Manage a team of four, responsible for merchandising, customer service and fulfillment

Aschheim / Munich, DE

Manage retail online store business with a year-on-year revenue growth of 30%Manage and execute eCommerce buy by evaluating prior season sales to drive full price sales and achieve financial goals for all product categoriesConduct detailed weekly, monthly and seasonal business reviews based on historical and current trendsPlan and execute marketing.

Aschheim / Munich, DE

Performed and analyzed weekly new client reports, traffic reports, and consignment reportsSupported Retail Operations Manager, Director of Stores and Retail PresidentCoded invoices, petty cash and expense reports for stores and corporate officeCreated and executed weekly company wide newsletterCreated quarterly executive level presentations Store visits as.

New York, US

Responsible for the general upkeep of the building: coordinating repair and maintenance of the interior of the building and furnishings, while working with creative, facilities staff and management to maintain brand standardsFacilitate repairs of client and stock product – forged a partnership with corporate production team to track issues of stock product.