Responsible for cultivating relationships with specialty retailers and associations in the cycling, running, snow sports and outdoor industries. Focused on enhancing NPD's value proposition with currently reporting retailers through the communication of insights and servicing, working with cross-functional partners to ensure retailer data feeds are integrated in a timely manner, and driving the creation of reports that provide ongoing monitoring of the health of each specialty retail panel.Responsible for identifying, analyzing, and assessing new strategic opportunities to enhance the Sports POS Retail Panel development, and service a large number of specialty retailers with monthly market insights. Lead role in recruiting and relationship development at all industry trade shows and events.

Responsible for the management/enhancement and biannual upgrade of all existing products within the US Sports sector. Led the development of NPD's new Health and Fitness category expansion. Implemented efficiencies across the Sector that correlated directly to cost/time reduction. Maintained alignment with the Sports Equipment/Apparel/Footwear/Accessories industry trends and clients’ changing needs in order to actively identify and pursue new category opportunities.

Overall accountability and end-to-end Marketing department responsibility for company's commercial & retail fitness accessory business (SPRI, Ignite by SPRI, C9, Fila brands). Collaborated with executive stakeholders and cross-functional peers to establish brand vision, market position, key story development and seasonal campaign and product initiatives. Owned the strategic development and tactical deployment of SPRI’s traditional brand (print, packaging and trade), digital (content creation, social media) trade, educational and loyalty marketing plans.

Client Work: ROCK 'N' ROLL MARATHON - 2014 Global Brand Guidelines, 2014 “Rock Solid Run / Center Stage Fun” marketing campaign development/deployment, 2014 internal campaign deployment – “It Matters”. WOMEN'S RUNNING SERIES – 2014 Brand Video – storyboard, production, deployment. CCX CABLE – Company-wide re-brand, website re-design/deployment. GROUP TRAVEL RESOURCES – New Product Launch, Brand/Marketing collateral development, SEM keyword campaigns, on-going marketing support.

Senior member of the Global Marketing team, reporting to the SVP of Global Marketing. Responsibility included the development and management of global brand, sub-brand, and licensed partner strategy against research and segmentation data. Responsible for the development, rollout and management of company’s strategic Go-To- Market process which better defined and articulated global key stories, and prioritized and rationalized all campaign strategy and consumer-facing creative elements. Continuously drove new initiatives to grow brand, sub-brand, and licensed partner revenues. Developed and implemented seasonal marketing campaigns, digital solutions, and planned activation strategies across all owned distribution channels, while managing key departmental metrics, budgets, priorities and resource schedules.

Established and directed all brand/product marketing initiatives for Oakley’s Global Apparel, Footwear and Accessory business. Established brand vision, campaign strategy and new product positioning based on current consumer insight research. Directed the global launch of the Oakley Golf category including developing and placing the Rory McIlroy “Dominate Distraction” campaign.Collaborated with key stakeholders to create impactful brand storytelling and elevate resulting product launch tactics. Ensured that all creative output measured and performed against brand vision and seasonal campaign goals. Created seasonal demand-generating product marketing campaigns for all global market segments. Identified and briefed all tactics and vehicles of communication including Oakley retail, advertising (OOH, print, online, alternative), POP and packaging, promotions and strategic events. Directed the day-to-day business priorities of Oakley’s agency of record, as well as internal creative and graphics groups. Controlled annual allocated spending budget of over $3MM.

Directed all North American traditional and non-traditional campaign efforts including strategic messaging, cultural relevancy, and media planning/analysis resulting in 2008 National Addy Award. Negotiated, deployed and activated all North American sponsorships and strategic associations including USA Cycling/Team USA competitive apparel contract through 2012 London Olympics.Responsible for all company’s trade and promotional marketing initiatives and strategic national event activations including USA Cycling and USA Triathlon Championship events and the National Cross Fit Games. Directed all North American public relations initiatives and agency efforts pertaining to consumer and trade press activity.