As a Chartered Accountant and the Director of APL Financial Chartered Accountants, I am passionate about helping small and medium-sized enterprises, including non-profit organizations, reach their financial goals. I understand the unique challenges faced by these organizations and strive to provide personalized and expert financial advice to help them succeed.I take great pride in my role as the Director of APL Financial, where I am responsible for overseeing operations, ensuring clients receive the highest level of service, and providing strategic guidance. I am dedicated to establishing social value accounting and making a positive impact in my clients' lives.In addition to my work at APL Financial, I have also held numerous honorary treasurer roles for non-profit organizations. This experience has given me a deep understanding of the financial challenges faced by these organizations and the importance of their missions. I am honored to use my skills and expertise to support their efforts and make a difference in my community.I am driven by my passion for accounting and my commitment to helping others, which includes assisting NFP and for profit entities to understand the link between economics, accounting and human nature to; improve business efficiency, to increase the quantity and quality of output. This results in better outcomes for all. Whether I am working with a small business owner or a non-profit organization, I am dedicated to providing expert financial advice and helping my clients achieve their goals.